Product Marketer Coordinator

Product Marketer Coordinator

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

Job Summary:

The Marketing team is looking for a Product Marketer Coordinator to support the Product Marketer with the development of compelling storytelling for the Brand’s product collections. Primarily, you will be responsible for leveraging customer, cultural, product and brand insights to develop compelling content briefs for the Brand’s digital communication channels, including email, web and SMS.

You will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.

Responsibilities:

• Contribute to building compelling storytelling for key products and collections;
• Coordinate monthly content planning across all digital channels (social, email web, app, paid) in partnership with the Marketing Team;
• Create detailed email, web and SMS briefs aligned with the brand’s overarching content direction, tone of voice, brand objectives and product buys, that will drive traffic and sales;
• Align with the Online Product Copywriter to ensure consistent description of products and categories;
• Implement content calendar updates and communicate relevant information to key stakeholders;
• Develop effective relationships and partnerships with the Marketing, Product, Creative, E-commerce and CRM teams, gaining feedback and approvals on digital content in a timely manner to meet publishing deadlines;
• Leverage email, SMS and web data to optimize open, click-through, and conversion rates, and delivery on other business goals;
• Propose improvements to workflow for requesting, creating, editing, and publishing digital content;
• Coordinate all sample and product requests for photoshoots and other public relations activations ensuring a timely delivery;
• Maintain constant pulse on pop culture and lifestyle moments that will influence future consumer behaviour, positioning/storytelling;
• Assist with competitive research: brand positioning, product, pricing, and marketing.

Qualifications:

• University degree in Marketing, Communications or related field;
• 2+ years of related work experience, including digital or email marketing;
• Excellent knowledge of Microsoft Office and Google Suite;
• Strong written and verbal communication skills both in French and English;
• Excellent organizational skills and detail oriented.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise…

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.