MINI Operations Manager, Western Region

For us a happy customer is the most satisfying feedback. Our MINI team experience how our customer makes a difference every day – through their passion, their business acumen, their communication skills and their instinct for how to make customers happy. And all of this in an environment that sets no limits to personal development and rewards dedication with appreciation and generous benefits.

To enhance our team, we are currently looking for a MINI Operations Manager, Western Region who will be responsible for the achievement of the assigned regional new and pre-owned sales and customer experience targets, for implementing measures to optimize retailer performance in all departments and for developing, implementing, and measuring effective regional tactical marketing initiatives in order to achieve the targets.

1. Develop and implement annual and monthly plans to ensure that retail volume targets for new and pre-owned cars are achieved.

2. Track and manage Retailer performance on key metrics including all sales funnel management categories, sales performance, effectiveness of local Retailer marketing activities, model mix, engine mix, stock levels and months’ supply, as well as customer experience (CX) performance.

3. Develop action plans in cooperation with the Retailers and any relevant National Sales Company (NSC) staff in order to address shortcomings in any of the key performance metrics. Implement action plans, measure their effectiveness and ensure course correction.

4. Establish a customer-focused environment within the Retail network, ensuring CX target achievement and implementing measures to boost genuine customer satisfaction. Escalate critical customer situations within the NSC as necessary and work with internal departments to resolve them.

5. Establish and maintain close relationships with Retailers, including regular visits with Retailer Principals, General Managers and Sales Managers, ensuring the following:

• MINI is maintained at a high level of focus within the Retailer, in particular at shared/adjacent facilities;
• Policies and procedures are adhered to;
• Sales and marketing programs/initiatives are understood by the relevant staff;
• Product knowledge (MINI and competition) is maintained at maximum standards;
• Sales process and product knowledge-related training materials are available and utilized;
• Ensure that all sales personnel maintain a contact follow-up system as per dealer and MINI guidelines

6. Prepare contact reports following each visit to a Retailer in order to ensure detailed documentation of each discussion, in particular taking note of decisions made and retailer/National Sales Company commitments.

7. Work with sales managers and GMs to ensure accurate and timely weekly sales forecasting; encourage timely input of RDRs.

8. Protect the image of MINI and its products by ensuring its Retailer organization provides the facilities and services that MINI owners are entitled to and expect when purchasing a MINI.

9. Develop and secure Retailer buy-in for annual retailer budgets, based on the NSC targets, including model mix and calendarization, in cooperation with Sales Operations.

10. Review the financial structure and financial operating efficiency of the Retailer with the assistance of the Business Management Manager to ensure the achievement of financial strength, stability and increase profitability; develops marketing concepts or plans on a local level to increase the sales of new and pre-owned automobiles business activity.

• University Degree, preferably in Business Administration.
• 5+ years Automotive experience, preferably including experience within a sales environment (e.g. Sales Operations, Regional, Pre-Owned, Dealer Development, Fleet).
• Strong communication skills and ability to convince/debate with depth of argumentation.
• Understanding of the automotive retail business.
• High degree of comfort with numbers and strong analytical skills.

BMW Group Canada is committed to attracting and retaining a diverse team of associates and creating an inclusive environment. BMW Group Canada does not discriminate against applicants based on race, national or ethnic origin, colour, religion, sex, sexual orientation, gender identity, or disability or any other status or condition protected by applicable federal, provincial or territorial law.

BMW has an accommodation process in place that provides accommodations for employees with disabilities. Accommodations for disabilities in relation to the job selection process are available upon request. If you require a specific accommodation because of a disability or a medical need, or you would like to learn more about our Accessibility policies, provide feedback or request documentation, please contact Accessibility@bmw.ca.