Director Marketing and Brand Development

Director, Marketing and Brand Development - Shape the Future of Our

Brand

Are you passionate about crafting captivating marketing strategies that drive growth and revenue? Regional
Group is seeking a Director, Marketing and Brand Development to lead our brand, marketing, and
communications efforts. As the visionary behind our marketing initiatives, you’ll collaborate with cross-
functional teams, manage creative projects, and shape our brand identity. If you’re a creative and analytical
thinker with a track record of innovative marketing campaigns, we want you to join our team and help us
take our brand to new heights.

About the role

Your key accountabilities will include:

• Marketing Strategy Development: Develop strategic marketing plans aligned with company goals,

utilizing market research and customer insights to identify target audiences.

• Interdepartmental Collaboration: Collaborate with various departments to ensure marketing efforts

align with business objectives and receive cross-functional support.

• Creative Team Management: Oversee external creative professionals to develop compelling

marketing materials, including advertisements, brochures, and social media content.

• Brand Management: Maintain and enhance the company’s brand identity, ensuring consistent

messaging across all touchpoints and protecting its reputation in the market.

• Marketing Campaigns: Plan and execute impactful marketing campaigns across multiple channels to

increase brand awareness and generate leads.

• Copywriting and Content Creation: Craft persuasive copy for marketing materials, advertising

campaigns, website content, and other communication channels.

• Budget Management: Develop and manage the marketing budget to allocate resources effectively

for optimal results.

• Performance Analysis and Reporting: Monitor and analyze marketing initiatives, presenting insights

and KPIs to senior management.

• Market Trend Analysis: Stay updated on industry trends and emerging technologies to recommend

innovative marketing approaches.

• Public Relations and Media Management: Oversee public relations efforts and crisis communication

strategies to maintain a positive brand perception.

• Apartment Rental Marketing: Create targeted marketing materials for apartment rentals,

collaborating with sales and property management teams.

About you
You have/are:

• Experience: Minimum 5 years in marketing or communications, with real estate industry experience

preferred.

• Education: Bachelor’s degree in art, marketing, or communications.
  

• Creativity: Strong vision and proficiency in graphic software (Canva, Photoshop, InDesign) to

develop captivating content.

• Project Management: Excellent project management skills with the ability to prioritize in a fast-

paced environment.

• Customer-Centric: Skilled in conducting thorough market research and putting the customer at the

heart of marketing strategies.

• Analytical: Results-driven mindset with the ability to define and track the success of initiatives.

• Motivation: Proactive and highly motivated to lead and execute marketing efforts effectively.

• Communication: Excellent written and verbal communication skills with exceptional attention to

detail.

• Collaboration: Strong interpersonal skills for effective cross-functional collaboration.

• Tech Proficiency: Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

About us
We:

• empower our people to strive for creativity, uniqueness, and distinction.

• are driven by values of Integrity, Commitment, Innovation, Attention, Balance, Gratitude, and

Leadership.

• are actively pursuing portfolio growth opportunities.

• have been shaping real estate in Ottawa for over 60 years.

• are proud of our fun and professional environment that promotes and rewards learning,

development, and success.

We offer a dynamic opportunity with an attractive base salary and benefits. Should Regional Group and
this position be a good match for you, please email your cover letter and resumé to:
recruiting@regionalgroup.com.

If you are an applicant with disabilities and require accommodation, please let us know in advance so that

we may arrange for their provision.