Digital Marketing Coordinator

Canlan Sports is an organization of Gamechangers. We bring best-in-class leagues, programs, camps and tournaments across Canada and the US, and as purveyors of play, we want to tell that story to the world.

We’re only as good as the talent in the room, so our first -line talent is the cream of the crop; we frown on complacency; we look for fearless, passionate people, dedicated to their craft and growth.

We provide you the tools to learn and grow within your role, guiding you on a path to improve yourself, because we never settle for less, and you shouldn’t either. And that’s the tip of the iceberg of what makes Canlan Gamechangers

About the role:

We are looking for a passionate a Digital Marketing Coordinator.

Through the combination of creative, content, data and analytics, this role is responsible for developing and supporting robust, intuitive digital marketing deliverables that ultimately drive revenue and customer engagement. Working alongside a team of passionate marketing and creative professionals, this key team member will promote the Canlan Sports experience and products, while growing its digital footprint.

Assisted by creatives, content specialists, and product owners, your knowledge of community building, storytelling, data, analytics, and project management allow you to launch effective digital marketing campaigns, contribute to, and create relevant and engaging conversations, and consistently improve the form and function of Canlan Sports’ digital channels.

This role is accountable for:

• Assist in the planning, development, management, and execution of digital marketing plans including campaigns, search engine marketing strategies, third-party and internal ad maintenance, social media publishing, and email marketing campaign deployment.
• Support new CanlanSports.com features, eCommerce, product launches and contribute to revenue-driving initiatives
• Monitor and track performance of active campaigns and content, with the ability to make recommendations, exceeding targets for our key performance indicators
• Report on trends, research and identify new opportunities, and test new strategies to continually improve upon the performance of digital advertising and content development.
• Communicate consistently, creatively, and effectively for all internal and external copy writing for, but not limited to, websites, social media & email.

Qualifications & Education

• College Diploma or University Degree in Sales & Marketing, Digital Marketing, Communications, Media relations/technology, or equivalent required.
• Minimum of 2 years work experience in a digital marketing role with an agency, sports organization, or similar industry, with a proven and successful track record

Abilities, Attributes & Experience

• Communication is key; the ability to communicate effectively and efficiently across various channels, using tone of voice appropriate for intended audience.
• Enthusiastic with a passion for creativity within the sports industry
• Ability to conceptualize digital marketing campaigns that are compelling while adhering to brand standards and buyers’ persona
• Excellent interpersonal and writing skills, with demonstrated ability to collaborate across cross-functional teams
• Strong attention to detail with meticulous grammar skills
• Ability to manage and prioritize projects based on level of importance while establishing deadlines and workback schedules based on key project dates
• Driven self-starter, autonomous with capability to multi-task & function well under pressure
• Exceptional at disseminating key findings within the digital landscape
• Social listening skills coupled with thought leadership to provide comprehensive competitive analysis for bettering digital presence
• Proven experience using CMS, SMM, Google Analytics and project management software
• Deep technical knowledge of efficient content promotion strategies
• Flexibility to adapt to new technologies or processes and develop efficiencies for utilization.

NOTE:Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. We are an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices