Digital Content Coordinator

仕事内容

The Details

The Digital Content Coordinator is responsible for creating, integrating, improving and maintaining digital content to achieve association goals. Your duties include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Ultimately, overseeing all digital marketing content initiatives to ensure engagement, brand consistency and a positive member experience. This position works directly with the COO, Marketing and Communications Coordinator, Board and Staff in devising innovative strategies and tools for enhancing the BCLNA brands (PlantSomething, LandscapeBC, Grow Your Future, etc) and its programs.

Primary responsibilities

• Developing and maintaining BCLNA’s overall digital strategy, including websites, social media platforms, and email campaigns, all in alignment with overall association objectives and marketing plans
• Create, develop and manage content for BCLNA websites; copyedit and proofread all web content; curate all user-submitted content
• Create and publish engaging content
• Develop an editorial calendar and ensure brand consistency; Optimize content according to SEO
• Coordinate web projects, including developing and maintaining the master content calendar for BCLNA websites
• Use content management systems to analyze website traffic and user’s engagement metrics
• Producing reports on digital campaign performance and making recommendations to increase performance
• Email marketing strategy and execution
• Manage content distribution to online channels and social media platforms to increase web traffic
• Managing and leveraging digital resources such as video and photo archives
• Ensure compliance with law (e.g. copyright and data protection)
• Digital photography; shooting and editing of video content
• Participate in the development and implementation of trade and consumer shows including Grow West Coast. This may include registration, booth organization, etc.
• Other work as may be required based on programs and issues as and when they arise.

Requirements

• Bachelor’s degree or Diploma in Marketing and/or Communications or equivalent;
• Excellent English communications skills including written and oral skills;
• Excellent attention to detail; ability to multi-task in a fast-paced environment;
• Proven work experience with digital content and social media platforms
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Interest in the benefits of plants to enhance the environment, mitigate climate change and support their socio- and economic benefits.
• Knowledge and hands on experience with online media as well as Microsoft Office, Salesforce, Adobe Creative Cloud, Canva, HootSuite, Google Analytics and WordPress.

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities require. The person may be asked to perform other duties as required.

Application deadline: 2022-01-15

Job Type: Full-time

Salary: $38,000.00-$45,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• RRSP match
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Work remotely:

• Yes