Trade Marketing Manager - Canada

Contenuto del lavoro

Kiva Confections (www.kivaconfections.com) is the premier cannabis-infused edibles company in California, the largest cannabis market in the world. Kiva’s line includes Kiva Chocolate Bars, Terra Bites, Petra Mints, and Camino Gummies. Our products are crafted from premium ingredients and skillfully combined with California cannabis. Since our beginning in 2010, our goal is to create confections that redefine what a cannabis confection ought to be. By applying art and science to ensure a deliciously consistent experience every time, we continue to deliver on that mission today.

We have aggressive growth plans as the legal market, and consumer adoption continues to expand. Key growth initiatives include bold platform innovation, best-in-class marketing, geographic expansion, strategic partnerships, and more. We are resourced for this explosive growth and looking for great people to help take us to the next level.

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Job Summary*

Kiva is looking for a Trade Marketing Manager to join Kiva’s award-winning and industry- leading marketing team. This role specializes in working with retailers and/or distributors to build custom marketing plans that will lead to improved sales velocities. These activities include: primary and secondary display development, budtender education, appreciation and incentives, digital marketing and custom content and account activations that tie to dispensary growth strategies. The Kiva Trade Marketing Manager will work with the broader trade marketing team and the HQ marketing team to develop and execute dispensary facing plans. You’ll recommend optimizations to our evergreen assets in your market and work with the HQ Marketing Team to bring them to life. Development and execution of occasional out of store marketing activities in your region, including but not limited to trade shows, retailer events, etc. This role will oversee a team of field marketing representatives to assist them in implementing marketing strategies through visual merchandising, customized promotional programming, digital marketing and sales velocity focused execution.The ideal candidate has experience in trade marketing and is familiar with the retail landscape in Canada. Cannabis experience is a strong plus.

This job is for you if...

• You have a strong passion for creativity, strong project management abilities
• You possess excellent interpersonal skills to manage a field team and build strong partnerships with retailers
• You’ve been told (more than once) that you’re scrappy, a progressive, a roll-up-the-sleeves, get stuff done type of person that is organized, honest and thoughtful.
• You’re able to organize and manage multiple projects, juggle competing priorities, and deliver projects on time and within budget
• You’re a proactive self-starter, self-motivated, and able to work both independently as well as take direction
• You’re a passionate marketer who wants to make their mark on an emerging industry
• You have VERY strong conversational and written communication skills.
• You like to play on a winning team

As Kiva’s Trade Marketing Manager - Canada, you will...

• Strong project management abilities in order to effectively oversee an organization’s strategy with key retailers
• Experienced in crafting & executing commercial plans to maximize growth performance and ROI
• Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, building important partnerships with key retailers and representing Kiva Confections at trade shows.
• Trade marketing managers will need strong analytical abilities in order to analyze customers’ purchasing habits and desires and develop effective ways for an organization to engage with them.
• Self-managed and able to think independently
• Extremely organized with a keen attention to detail, quick responder, able to multitask
• Ability to thrive in a start-up environment: Assertive with strong follow-through and a knack for identifying potential problems & providing creative solutions

What we’re looking for...

• 3+ years of Trade or Field Marketing experience
• 3+ years of people management experience
• BA in trade or marketing, business, or salesB2B account management experience a must
• Strong experience working directly with a buyer and/or marketing lead at a retailer
• Cannabis or alcohol experience preferred
• Collaborative, cross-functional savvy, and solution-driven spirit
• Strong in planning, work-flow structuring, monitoring
• Solid analytical and quantitative skills
• Excellent organization and communication skills
• Understanding of the cannabis retail landscape or equivalent CPG industry
• Experience with Asana, Airtable, Salesforce or other project management tools a plus
• A reliable vehicle and the ability to travel within market
• 21+ years of age
• Travel required within market - Must have reliable transportation

Kiva Confections provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Job Type: Full-time