Social Media Coordinator

Contenuto del lavoro

Fair Isle Ford Lincoln, Fair Isle Ford Montague and D. Alex MacDonald Ford comprise a longstanding group of automotive dealerships with locations in Charlottetown, Montague and Summerside. We are seeking a motivated Social Media Coordinator to join our team for an 18-month term on a fulltime, Monday-to-Friday basis.

This maternity leave position, based out of our Charlottetown location, will primarily involve creating, editing and publishing engaging social media content on various platforms including Instagram, Facebook, TikTok, YouTube and LinkedIn. Working closely with our Sales and Service teams, the successful candidate will promote our products and services and help drive leads to our websites. This role also involves vetting and promoting fundraising activities and sponsorships through online and in-store efforts.

To succeed in this role you will have knowledge of today’s social media marketing best practices, experience in managing social media accounts in a business setting and a good grasp of digital technology including use of website editing software.

Responsibilities

• Represent our dealership brands through a strong social media presence on various platforms, creating concise and creative content that engages our target audiences while meeting quality and brand standards
• Develop and execute a social media calendar and content strategy for each dealership
• Professionally and proactively engage potential customers online to drive favourable relationships and conversions, with the goal of creating new online leads for our BDC department
• In liaison with our website provider and internal management, oversee and update our dealership’s website content including copy, vehicle photos, monthly offers, store hours and staff photos
• Generate reports for management and utilize data for creating new strategies
• Attend weekly Sales team meetings and keep on top of applicable offers from Ford of Canada and Lincoln Canada, as well as available vehicle stock
• Liaise with Sales, Service and Parts managers to promote seasonal products/services
• Track social media performance and KPIs, reporting highlights to management team
• Review incoming sponsorship requests and make recommendations to management on which to support
• Promote and attend various sponsorship and fundraising activities on behalf of dealerships

Qualifications & Skills

• A minimum of two years’ experience in digital advertising and/or social media marketing
• Ability to integrate with a multi-faceted team and to incorporate feedback from management
• Strong knowledge of social media platforms, functionality and best practices
• Experience in creating and editing video for platforms like Instagram, TikTok, YouTube etc. is an asset
• Strong written and verbal communications skills
• Organized and efficient in completing day-to-day tasks with a high attention to detail
• A proactive, problem-solving attitude
• Working knowledge of various computer applications (e.g. Photoshop, CRM software, Canva) an asset
• Ability to professionally represent the dealerships at fundraising and sponsorship events
• Ability to work in a fast-paced environment

This role offers a complete medical benefits package, competitive salary, onsite parking and more. We strive to offer an inclusive team environment in a modern and spacious professional setting, taking pride in our brand and our history as one of the Island’s most successful automotive dealership groups.

If you think you are the right fit, please submit a resume and covering letter to the attention of Nick Heer, General Manager. Only applicants who are selected for interview will be contacted.

Job Types: Full-time, Fixed term contract
Contract length: 18 months

Salary: $40,000.00-$45,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Charlottetown, PE: reliably commute or plan to relocate before starting work (required)

Experience:

• digital advertising: 1 year (preferred)
• Social media marketing: 2 years (required)

Language:

• fluent English (required)

Work Location: One location

Expected start date: 2022-12-19