Manager, Fan Engagement Marketing

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About Oilers Entertainment Group:
Oilers Entertainment Group (OEG) delivers leading sports, entertainment and other special event programming to fans and patrons in Canada and the United States. OEG owns the five-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, the AHL’s Bakersfield Condors and operates Rogers Place, the new home of the Oilers and Oil Kings, located in ICE District, Canada’s largest mixed-used sports and entertainment development. OEG also owns and operates one of Canada’s most accomplished television, event and brand-promotion companies and has a significant stake in Hollywood production company Silver Pictures Entertainment. For additional information, visit www.rogersplace.com
Role Summary:
The Manager, Fan Engagement Marketing leads the development and execution of major Season Seat Holder and fan growth initiatives for OEG and its affiliate franchises (Oilers, Oil Kings, Condors). As a key member of the Marketing Team, they build effective working relationships with stakeholders and leverage both internal and external resources to create engaging fan experiences and over-deliver value to Oilers Season Seat Holders. They are responsible for all touchpoints, physical and experiential that will engage and grow the SSH base as well as the larger fan base within Oil Country and worldwide.
Core Responsibilities and Duties:

• Season Seat Holder Engagement: Lead overall planning, production, and execution of all Season Seat Holder touchpoints; including ticketing materials and other physical touchpoints, events and all other associated activity
• Fan Engagement: Lead overall planning, production and execution of fan facing activities and events including Fan Fest, Oilers Skills Competition and others
• Touchpoint Plan Development: Build out strategic plans identifying all key deliverables to SSH. Work with internal stakeholders and external vendors to ensure production and delivery of all relevant touchpoints throughout calendar year
• Event Planning and Execution: Lead for the planning and execution of SSH specific and general fan events including, but not limited to, Fan Fest, Shop and Skate, Photo Day and Oilers Skill Competition
• Tenure Recognition: Lead the planning, production and ongoing upkeep / upgrade of permanent tenure project celebrating SSH and their relationship with the club
• Using research and data, define trends and opportunities within the market, and deliver consistent reporting to analyze the impact of brand and fan development efforts.
• Defining Success: Work with key stakeholders to define success, establish campaign scope, and set timelines.
• Leveraging Research & Analytics: Use both in-house and external resources to identify targets and engagement drivers that inform successful campaigns.
• Project Management: Use best practices like workback schedules, RACI charts and project charters to ensure your campaigns and supporting collateral are delivered on time, within budget, and at the required level of quality.
• Brief Development: Liaise with in-house Digital Media, Event Presentation, Creative and Digital Marketing teams to build strategic, informed, compelling briefs that will deliver desired marketing outcomes (e.g. lead generation, market awareness, etc.)
• Brand Standards: Ensure all campaign touchpoints for fans are in accordance with overall brand standards.
• Approvals: Lead the project approvals process ensuring final sign-off is received in an efficient manner and facilitate revisions as necessary.
• Go-to-Market Execution: Facilitate market execution of campaign elements via internal & external channel owners (e.g. Digital marketing, TV, radio, OOH, print, PR, email, etc.)
• Reporting & Analysis: Evaluate project outcomes based on established key performance indicators and note learnings and future opportunities.
• Wrap Reports & Analysis: Conduct post-mortem analysis of successes, lessons learned, and new opportunities.

Other Responsibilities:

• Marketing Process Leadership: Champion the marketing process in all of your touchpoints around the company; educating stakeholders on process steps, key functions, and roles and responsibilities as required.
• Corporate Marketing Plan: Support the Marketing Leadership team with the development of the annual corporate marketing plan supporting marketing initiatives for OEG and its three major franchises (Oilers, Oil Kings, Bakersfield Condors)
• Project Tracking: Actively participate in regular team meetings to ensure campaigns and projects and teams are on track with corporate marketing plan, are well-coordinated with other initiatives, and that any risks, issues, or conflicts are collaboratively managed.
• Vendor Relationships: Negotiate, track and manage relationships with third-party vendors and seek ways to open new channels for the marketing team to reach their target audiences.
• Leadership Support: Support the Vice President, Marketing when required; including reporting, corporate presentations, and other duties as required to support Leadership Team initiatives.
• Innovation: Constantly search for ways to innovate and enhance our products, campaigns, and processes.

Who You Are:

• You’re a positive person who seeks to bring solutions to the team
• You’re a self-starter that is excited by autonomy and has a relentless drive to exceed expectations
• You have a track-record of data-driven decision-making and believe in a strategic discipline to optimize results, efficiency, resonance.
• You’re open-minded, can handle a bit of chaos in your day, and don’t mind adjusting on the fly
• You believe in a team-first mentality and you thrive in a collaborative, egoless environment
• You’re organized, have a keen eye for detail, and incredible time management skills
• You have a talent for building great working relationships at all levels within an organization
• You have excellent verbal and written communication skills

Education, Experience and Skills:

• A post-secondary degree or diploma from a recognized institution in a related field or an equivalent combination of education and experience
• 3 – 5 years’ experience managing the development and execution of major omnichannel marketing campaigns that use both digital and traditional channels
• Experience managing the development and execution of marketing assets utilizing in-house creative and content resources
• Solid brand and sports/entertainment industry knowledge
• Proven ability to make critical decisions independently without supervision
• Experience prioritizing the use of limited resources and communicating decisions effectively to stakeholders
• Track record of building strong working relationships through effective communication, managing expectations, and conflict management
• Solid knowledge of digital marketing (social media, display, SEM, etc.) and experience developing and directing digital-heavy campaigns
• Basic proficiency with design tools and basic knowledge of HTML/WordPress, and have experience working within a CMS
• Experience developing and managing campaigns/projects using project management software (e.g. Wrike, Outfront, etc.)
• Experience developing reports and presenting on a regular basis to senior executives
• Ability to work evenings and weekends as required by event/promotions schedule

Next Steps:
Only those moving forward in the process will be contacted.
Successful applicants must provide proof of full COVID-19 vaccination.

Job Type: Full-time