Global Experiential Marketing Specialist

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WHY JOIN THE CAN-AM TEAM?

Come And Join Us To

At Can-Am, we are not stuck in our ways… we learn, we debate, we discuss, we think outside the box, and we grow. Not only is our thinking progressive but so are our innovative brand and content storytelling strategies.

• Be a part of a passionate team which develops and manufactures experiences.
• Bring your ideas and develop your strategic thinking.
• Change the face of riding with EV highly visible vehicles.
  

Your Key Responsibilities

As an Experiential Marketing Specialist for the Can-Am brand, reporting directly to the Can-Am On-Road Global Social & Experiential Manager, you will oversee planning, organizing, and executing all marketing events for the new electric motorcycle lineup in North America and EMEA markets.

The Lucky Candidate Will

• Coordinate the showroom events: collaborate with the teams involved to build a strategy in line with the commercial and strategic objectives of the brand
• Coordinate the organization and execution of indoor and/or outdoor demonstration events, media Intro and experiential roadshow
• Plan and run events with partners and other stakeholders
• Implement a communication strategy to maximize both event attendance and the reach of the brand’s key messages
• Build sustainable relationships with key stakeholders and encourage synergy with other departments and teams
• Prepare and manage budgets and financial forecasts
• Participate in special projects according to needs and availability
  

Your Qualifications And Skills

• Minimum of three (3) years of experience in event marketing
• Mandatory bilingualism, written and spoken (English/French)
• Left brain: Organize and problem-solving oriented
• Right brain: Creativite and ability to think outside the box
• Ability to efficiently manage several projects at the same time
• People oriented with a willgnness to travel
  

This position is based in Sherbrooke OR Montreal.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.