Content Marketing Manager

Contenuto del lavoro

Ceridian is a global leader in Human Capital Management technology. Simply put, we allow our customers to do the most complex things well (HR, Payroll, Benefits Administration, Workforce Management and Talent Management) and do them to scale.

Makes Work Life Better ™ is our brand promise, not only to our customers, but to our employees as well. Our flagship platform, Dayforce, helps leaders make smart decisions based on data, strategy and intelligence that create value and maximize productivity.

How do we make work life better?

• By delivering an award-winning product, conceptualized and developed by award-winning leaders, that result in award-winning customer employee experiences
• By hiring highly innovative, diverse talent that fully embraces and embodies our core values in everything they do: Customer Focus, Equity, Shared Ambition, Agility, Transparency, Optimism
• By using modern technology, such as voice-activation with Dayforce Assistant and access to your money as soon as you earn it with Dayforce Wallet to stay in rhythm with the evolving demands of our 4 million global users
  

We understand that no matter where you are, choosing a new employer is always one of life’s most stressful events. We encourage you to check us out at Ceridian.com to learn more about how we are impacting the world of work for our customers, employees and you!

Location: For this role, we are open to remote work and can hire anywhere in the United States or Canada.

About the Position:

As the Content Marketing Manager, you’ll join a team of seasoned content strategists and producers who help support Ceridian’s strategic priorities by creating high-quality assets, including thought leadership white papers, research reports, webinars, blog articles, and more.

In this role, you’ll be in charge of identifying and responding to content gaps to support sales and marketing campaigns, as well as producing our major annual research reports. You’ll own the relationship with research agencies and oversee the production of new content assets, working with, designers, web developers, our legal team, and sometimes in-house or freelance writers.

We’re looking for someone who is a strategic thinker with a proven track record of conceptualizing, producing, and measuring high-impact content. You’re our ideal candidate if you make decisions based on data, have great storytelling capabilities, and can excel in a cross-functional, matrix team environment. Advanced writing skills are essential to being successful in this role.

Responsibilities:

• Determine the right angle and direction for our annual research reports, and oversee the survey and report rollout, in collaboration with internal stakeholders.
• Help triage and respond to identified content gaps to support our various lines of business, including our target industry verticals.
• Work with internal subject matter experts from sales, product marketing, and more to develop key message documents for content projects.
• Brief internal and external writers on new content projects, and provide feedback on their work.
• Support key campaigns by identifying needs and helping to supply the appropriate content based on campaign goals
• Collaborate with other content team members, including SEO specialists, customer content marketers, video producers, writers, etc.
• Engage internal and external thought leaders for content collaboration, interviews, and webinar presentations.
• Become an expert in our audience personas and our competitors’ offerings.
• Project manage and help build content for our thought leadership webinars.
• Track, measure, and regularly report on content performance against KPIs and campaign targets.
• Adhere to our style and writing guidelines and ensure all copy is on brand and error-free.
• Ensure all content speaks in the same voice, with the same tone to deliver brand consistency.
• Create and execute on strategies to optimize existing content to get the most value out of every asset we create.
  
  

Qualifications:

• 5+ years experience in content marketing
• A creative thinker who knows how to tell a compelling story
• Experience overseeing the production of long-form content, such as research reports, articles, and white papers
• Autonomous with a demonstrated ability to work under pressure, able to manage and deliver against tight timelines and oversee several projects simultaneously
• Experience in overseeing the production of high-quality webinars
• Ability to balance a variety of stakeholder objectives and perspectives, while keeping everyone focused on the broader goals
• Solid writer with experience writing and editing a variety of content types
• Critical eye for proofreading all communications for accuracy and brand compliance
  
  

Nice to have:

• Previous experience in the technology sector (especially HCM/SaaS)
• Experience overseeing freelance writers/contractors/agency relationships
  
  

Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success. We encourage all individuals to apply for positions that fit their passions.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted. If you are selected for an interview, you will be contacted by a Ceridian Recruiter with a @ceridian.com email directly from our organization.

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