Product Marketing Specialist

le contenu du travail

KingswaySoft is a leading integration solution provider offering software solutions that make data integration affordable and painlessly easy. We work with thousands of enterprise clients from over 100 countries including many Fortune 500 companies who rely on our solutions to integrate data with various application systems in order to drive their business efficiency and fully leverage their information assets. Client satisfaction and success is our number one priority which we deliver through unparalleled software and superior customer support.

We are currently seeking an exceptional Product Marketing Specialist to be a crucial member of the KingswaySoft product team. In this role, you will work closely with team to build some outstanding marketing strategies to make a global impact in the integration space.

The duties and responsibilities of the Product Marketing Specialist include, but are not limited to, the following:

• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (landing pages, ad campaigns).

• Study and understand our company products in order to create and develop some sustainable marketing strategies.

• Translate technical details into consumable marketing materials, such as brochure, whitepaper, podcast, video screencast, etc.

• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan, coordinate the development of various release artifacts, such as technical brochures, content updates, webinar hosting, etc.

• Create and develop demonstration and training videos that illustrate and explain our software features

• Perform competitive analysis, and provide constant feedback to the product development team in order to improve our general product design, feature scoping, etc.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make, in order to develop some marketing automation to nurture the entire customer journey.

• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

• Understand and support our sales lifecycles, providing internal and external training to our client services team and partners in helping them understand the benefits and competitive advantages of our solutions, develop internal tools and external collaterals which can be distributed.

The successful candidate will possess the following qualifications:

• 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

• An expert at crafting, driving, and managing go-to-market strategies across a variety of channels for acquisition, enablement, content, and lifecycle marketing

• Familiar with marketing automation tools such as HubSpot, Marketo, MailChimp, Pardot, and Google Analytics

• Exceptional ROI-tracking skills, able to prove what is -or isn’t- working

• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

• Bachelor’s degree in business or marketing; MBA preferred.

• Knowledge of enterprise software, application systems, and database systems will be a huge plus

• A self-motivated personality with a positive attitude
• Creative, and friendly personality

We are looking for someone who has potential. You don’t have to know everything about we are doing today, but you must be optimistic, detail-oriented, and able to get job done.

At KingswaySoft, you’ll get to work with cutting edge technologies and gain access to the newest Microsoft technologies. We are a small but growing software company looking for individuals who are ready to grow with us and help shape the foundation of our company for future success.

We offer a flexible and casual work environment as well as on-the-job training to support your personal career development. You’ll also get many opportunities to contribute new ideas and we welcome your new perspective.

Why join KingswaySoft?

• You want to make an impact - We create the most sophisticated integration software in the industry, our software is used by thousands of enterprise clients in over 100 countries. At KingswaySoft, you have the opportunity to make a big impact if you excel in writing good software.
• You want to be continually challenged - We emphasize continual improvement within our organization. We always strive to create the highest quality software.
• You want to work with an exceptional team - Our team delivers; we pride ourselves in creating some most creative solutions in the market.
• You want an exciting career - You like a career that is creative, requires innovation to succeed, and is financially and personally rewarding.
• You like challenges - At KingswaySoft, you get the opportunities to create solutions that solve some of the most complicated integration scenarios, you will always find challenges in your development work.

KingswaySoft Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

For more information, check us out online at https://www.kingswaysoft.com/

Job Types: Full-time, Permanent

Salary: $58,000.00-$78,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Extended health care

Schedule:

• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• product marketing: 3 years (preferred)