Marketing Writer - Email

le contenu du travail

Company Profile:

Join one of the fastest growing companies in Canada and a seven-time Growth 500 ranked organization (2020, 2019, 2018, 2017, 2016, 2015, 2014). LawDepot is the most advanced publisher of web-based do-it-yourself legal solutions. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over ten million satisfied customers have trusted LawDepot to solve their legal needs. LawDepot attracts over two million monthly visitors and is one of the top 5000 largest websites in North America.

Position Overview:

LawDepot.com is currently expanding and looking to recruit a Marketing Writer - Email in Edmonton, Alberta. Working with the Marketing Department you will be responsible for developing strategic email campaigns to engage and retain customers. This is a full-time permanent position, working 37.5 hours per week.

Primary Responsibilities:

• Create, organize, and execute email campaigns for our customer list
• Identify and push for improvements to make our email creation process more efficient and impactful
• Write engaging email content to attract and retain new and existing customers
• Create A/B tests on subject lines, email content, and promotions to optimize email strategies
• Analyze key performance indicators based on open rate, click-through rate, and conversion
• Work with Product Owners and other departments to determine email send times and frequency
• Coordinate with Data Analysts to develop improved tracking and reporting systems
• Analyze campaign performance to suggest improvements and generate new ideas
• Keep up to date with latest email marketing trends and strategies

Knowledge and Skill Requirements:

• Post-secondary education in Marketing, Digital Marketing, Communications, Writing, or a related field
• Experience with email marketing and email marketing tools (Mautic, MailChimp, ActiveCampaign, Hubspot, Drip, etc.)
• Effective written communication and copywriting abilities
• Understanding of the sales lifecycle
• Basic knowledge of HTML would be an asset
• Strong analytical skills and familiarity with Google Analytics
• Knowledge of latest digital marketing trends and strategies

Why you should join the LawDepot team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending Account
• Flexible work hours
• Three weeks paid vacation, plus bonus personal days
• Access to continuous learning opportunities, including a subscription to LinkedIn Learning
• Company share plan
• Free catered lunches for the entire office
• Casual work environment

How to Apply:

Please submit a resume and cover letter by applying through Indeed or apply online here - http://www.lawdepot.ca/career/.

We thank all applicants; however, only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Schedule:

• Monday to Friday