Marketing Specialist - Wyant Group

le contenu du travail

Marketing Specialist Job Description

Position Summary

• As a marketing specialist, you will act as the liaison between the marketing department and the dealerships in our group ensuring any marketing activation’s needed are completed and any support required is given.

Responsibilities

• Meet with Sales & Service Managers weekly. Schedule these meetings in advance so all involved can ensure they’re present. At these meetings, you review what’s happening and in place for media & events, as well as, what needs to be accomplished.
• Personally, visit dealerships at least 1x/week to become totally familiar with staff, facility and their respective sales & service marketing needs. Know your brands and your stores.
• Monitor content on website(s), including manufacturer websites
• Write /solicit/source content regularly (Including carousels, written content etc.)
• Monthly inventory specials on sites (Working with Sales Managers to ensure this is done)
• Ensure booked media requirements are fulfilled
• Events – plan/execute all aspects with the aid of Sales Managers & marketing team - Including but not limited to, vehicle launch, dealership grand opening, track experience and any other promotional event required.
• Track all expenses and have quotes prior to booking anything to ensure we’re staying within budget.
• Pull/build lists from CRM
• Send out e-blasts
• Your responsibility to know each system the store uses
• Be aware of/implement co-op advertising for each brand
• Open & close projects for your store(s) of responsibility
• Research, develop and implement social media tools and strategies that are consistent with our brands, and our strategic and business objectives.
• Monitor and regularly report on social media key performance indicators and metrics
• Manage digital “conversations” with current and prospective customers by monitoring and responding to social media comments and feedback.
• Integrate social media messaging with marketing, sales and recruiting campaigns.
• Contribute to integrated marketing and sales projects.
• Maintain cutting-edge awareness of industry trends and share with management as well as be aware of best practices.
• Prepare, implement, and monitor budgetary items for social media.
• Research brand-related current topics
• Liaise with suppliers - from quotes to tracking jobs to completion/delivery. Get at least 2 quotes on larger $ projects)
• Contribute to any WG project as you can (with any unique skills/abilities)

Qualification & Key Skills

• Doer. Not afraid to roll up your sleeves and get the job done.
• Confidence
• The ability to cope with pressure
• Highly developed and effective organizational abilities, with a strong attention to details
• Enthusiasm
• Excellent interpersonal skills
• Strong communication skills- written and oral
• Demonstrates creativity in recommendations/problem solving
• Resourceful and self-motivated
• Proficiency with Microsoft Excel & Word
• Comfortable working on a Mac and PC
• Degree in marketing or another related subject would be an asset as well as 1-2 years experience

Job Type: Full-time

Benefits:

• Company pension
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Vision care
• Wellness program

Schedule:

• 8 hour shift

Work Location: One location