Content Creator

le contenu du travail

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone’s contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong!

About the Telfer School of Management

The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.

At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.

Position purpose:
At ease in a “mobile first” and a social media-driven operating environment, the Content Creator is an entrepreneurial branded content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through the Telfer School of Management’s owned channels (digital and traditional) and externally through Omni-channel platforms. The primary role of the Content Creator is to curate, create and disseminate branded Telfer content to:

Amplify the Telfer brand across all media including advertising (all forms), video, social media, web, online/print publications and other current, and emerging digital platforms.

Foster positive and measurable digital interactions with the sharing of Telfer branded content.

Raise awareness of the Telfer School of Management

Enhance its reputation and image

The Content Creator drives the planning and timely dissemination of Telfer branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement.

In this role, your responsibilities will include:
Content Development:
Using a proactive and Omni-channel approach, creates (directs, films, records, edits, writes, adapts, etc.) relevant, persuasive and original mobile-first branded digital content for a vast array of traditional and digital platforms. The latter can include all the popular social media platforms, web, apps, email, blogs, online advertising (all forms), video (corporate, promo, vox pop, etc.), audio and more, and arranges for its timely dissemination through Telfer owned networks and external Omni-channel platforms.

Creates compelling branded content for the Telfer Marketing & Communications Department and Telfer clients for some print publications, traditional advertising, infographics, direct mail, event collateral, promotional signage and more.

Sources, curates and transforms User Generated Content into branded content suitable for Omni-channel digital distribution and ensures that all legal obligations such as Moral Rights, Copyrights, Model Waivers, etc. are met and recorded.

Ensures that all digital branded content is search engine optimized (SEO) and complies with the University’s bilingual requirements and the Accessibility for Ontarians Disability Act.

Works closely with other Telfer representatives to understand the community, identify content and story ideas that can be developed to help build a compelling Telfer narrative to tell Telfer’s story in manner that informs, engages, encourages sharing and fosters positive interaction with the Telfer School of Management.

On a weekly and/or story-by-story basis, develops branded content and tactical plans that include recommendations on the appropriate digital platform(s) and traditional media for distribution. Adapts/repurposes content accordingly to ensure maximum effectiveness on the chosen platform(s)/media and arranges for distribution and monitors and analyzes performance.

Works with cross-functional teams and individuals to revise/improve their digital content to ensure alignment with university brand, voice, reputation and image requirements.

Conception:
Works in a tight-knit, creative partnership with other Telfer departments, staff, representatives of the faculty, and other University units to generate concepts and content for major stories, campaigns and topics.

Branding:
Works with the Marketing and Communications Department to review core brand values, brand messages and positioning as required.

Supports clients’ communications and marketing efforts by reviewing adapting or advising on their content to ensure a consistent voice and brand message/image integrity.

What you will bring:
Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience

Minimum 4 years’ experience in creating branded content primarily for digital. Some experience with producing branded content for print would be considered an asset

Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed in an Omni-channel environment.

In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content

Proven success in creating professional branded content that is compelling, persuasive, on-brand and capable of engaging a broad range of audiences and fostering positive interaction

Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general

Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content

Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines

Demonstrated ability to work as part of a team, and to interact with creative professionals within a fast-paced environment

Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy

High standards for accuracy, responsiveness, integrity and discretion

Omni-channel and social media-savvy with solid technology experience with CMS, HTML editing, software (e.g. WordPress, Joomla), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)

Strong verbal and written communication skills in both official languages (French and English)

Ability to work flexible hours including evenings and weekends

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:

Planning: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and priorities in regular daily activities.

Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.

Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.

Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.