Social Media Specialist, Content Creator

Contenido de trabajo

BBTV is a media-tech company advancing the world through the creation, distribution, management and monetization of content. BBTV provides end-to-end solutions to content owners including proprietary tech, leading services and enhanced distribution & monetization. We have built proprietary VISO technologies leveraging machine learning, digital signal processing and big data to power our platform and ecosystem. Our key revenue streams represent the most relevant and scalable opportunities for monetization of digital IP across advertising, SaaS/content management, mobile apps and other revenue streams. BBTV is the second largest video property worldwide in terms of unique viewers following only Google, reaching tens of billions of monthly impressions.

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About the Role: *
Do you live and breathe social media? Can you spot the difference between a video optimized for Facebook vs YouTube? We are looking for a seasoned social media specialist to help develop and execute social media strategy for BBTV partners with a focus on Facebook. This role is vital in shaping the voices and growing audiences of BBTV talent across Facebook and other social platforms.

Our ideal candidate is someone who has operated Facebook accounts with significant scope and can effectively work cross-functionally to understand and deliver on multiple objectives, including ideation, and repurposing existing social media content and reformatting it for other social media platforms (Facebook, Instagram, in particular).

You are a master communicator, connector and executor, with a mindset for continuous self-improvement. Organized, analytical and strategic, you understand the impact titles, different content formats and hashtags, and tagging have on Facebook video performance in order to reach the right target audience. You know the ins and outs of Facebook and stay on top of updates, and you’re not afraid to change up your strategy as trends on the platform evolve. You are able to understand the needs and interests of diverse audiences, and effectively communicate to different audiences based on the Client’s account you are supporting.

In this role you will work with BBTV’s social media and content strategy team to execute our vision for our partner creators.

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Responsibilities: *

• Align BBTV’s partner’s social media strategy from YouTube to Facebook identifying key objectives
• Oversee the Facebook page and act as the social media manager & community manager on behalf of our clients who have an already established social media presence and / or YouTube subscriber base and substantial Facebook followers
• Use your expertise to select videos from our partners’ YouTube channels that will perform well on Facebook once optimized.
• Repurposing the videos from YouTube to Facebook optimized formats.
• Thoroughly understand the Facebook ecosystem and maneuver between feeds using your clear understanding of what types of content work for the News Feed, Watch, and Stories driving engagement across all of them with an integrated approach.
• Create and manage a content calendar with monthly publishing schedules through leveraging a social media management tool such as Hootsuite, Buffer, Sprout Social in order to create a content calendar with a monthly publishing schedule.

You will collaborate with BBTV’s team on the following:

• Serve as the subject matter expert on social and ensure best practices and tactics are adopted.
• Work with video producers, graphic designers to help create bespoke content for BBTV’s partner clients from their point of view.
• Work with BBTV’s talent team to run social media/ creator/influencer campaigns following best practices.
• Collaborate with BBTV’s different teams and liaise with all the internal stakeholders on a daily basis.
• Provide monthly reporting using Facebook Insights, and Hootsuite/Buffer/Sprout Social with our reporting team.
• Follows approval process accurately to ensure all content published is approved by the partner and internal stakeholders in a timely manner.
• Provides measures of sentiment analysis..

• Requirements & Skills: *

• Minimum 1-3 years experience managing social media accounts across major platforms (Twitter, Instagram, Facebook, Tik Tok, Snap)
• Possess social media writing skills and is clear on best practices - character limits, hashtags for Facebook and other social media platforms.
• Demonstrated ability to grow an engaged audience on social media with a multi-platform approach.
• Can handle basic editing and graphic design on Adobe Photoshop, Premiere and Adobe Illustrator.
• Clear and concise communicator
• Ability to work in a fast-paced, entrepreneurial environment
• Sense of humour and no ego is required
• Can comfortably communicate with fans from the perspective of a particular creator
• Knows how to use Facebook Messenger to communicate with followers and create automated messaging to respond in a timely manner.
• Understand how to measure sentiment analysis on a basic level.

Additional Information:
At BBTV, our team is everything. We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.

From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we’re not your typical 9-5 gig.

BBTV is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and inclusive work environment, free of discrimination and harassment.

BBTV believes that diversity and inclusion among our teammates is critical to our success as a global company. We seek to recruit, develop and retain the most talented people from a diverse candidate pool. Indigenous people, people of colour, people of all genders or non-genders, and people with disabilities of all types are encouraged to apply.

We thank all applicants for their interest, however only those selected for an interview will be contacted.

To all recruitment agencies, BBTV does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, BBTV employees or any other company location. BBTV is not responsible for any fees related to unsolicited resumes.

Job Type: Full-time