SEO Marketing Manager

What you’ll bring

• Bachelor’s degree in Business/Marketing preferred
• 4-5 years SEO experience and Marketing, PPC experience a plus
• Familiarity with HTML, CSS, JavaScript
• Driven to work independently with minimal supervision as well as collaboratively with management and peers; exceptional work ethic and high sense of urgency
• The ability problem solve, prioritize tasks and work efficiently
• Self-starter with excellent interpersonal skills; great attitude and go-getter spirit
• Strong passion to work in a dynamic and ever-changing environment
• Excellent writing, communication, and presentation skillS
• Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Keyword research and Ranking tools, others)

How you will lead

The successful candidate’s responsibilities will include:

• Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
• Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization
• Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
• Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
• Drive growth of organic search traffic, units and revenue through site optimization, link building, and content optimization/creation to help meet YOY business goals
• Strong in SEO analysis with a hardcore data background. Highly analytical, makes data-driven decisions and experienced with working in an organization with rigorous testing standards.
• Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Advanced experience with keyword research and writing compelling, keyword-rich, within brand guidelines’ title tags, meta descriptions and other copy in collaboration with multiple teams for input on high visibility pages
• Helps optimize content created by other teams, including video, mobile, and user-generated content, as well as help optimize mobile apps widgets, and tools
• Experienced in reporting on SEO performance including: contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and YOY performance
• Track record of B2B content creation and promotion – financial services a plus Partnering with third party agencies