Senior Communications Officer, Pre-Production (Marketing and Communications)

Due to the pandemic this position is temporarily a full-time teleworking position.

• Create, vet and build assignments for all campaigns.
• Oversee the teams workload/workflow
• Create plans, produce and implement communications schedules and work back schedules for the team(s), working alongside but advising our Administrative Specialists / Production Coordinators.
• There is a regular requirement to coordinate the work of others
  • Coordinate a wide variety of promotional and / or public relations materials for other Marketing and Communications teams, and external needs, ensuring the appropriate distribution of briefing materials, including creative assets, messaging and deadlines.
  • Provide organizational, promotional and creative support to external partners and internal stakeholders such as local CBC, Media Solutions, and PR screening needs.

• Conceive communications and marketing strategies and projects for Radio, Television and Digital in consultation with clients and, upon approval, implement these strategies and projects.
• Create and develop promotional concepts and approaches, including conceiving, planning and producing a wide variety of promotional and/or public relations materials.
• Create and develop community and media relations strategies and plans, including associated briefs, and implement in accordance with delegated authority or any necessary approvals.
• Conceptualize and develop publicity concepts and approaches, including developing and pitching story ideas to appropriate media, developing and producing supporting visual and print materials, organizing publicity activities, directing photoshoots, and handling a wide variety of media inquiries and requests.
• Ensure appropriate distribution of communication materials including press releases, photos, press kits and signage.
• Provide organizational, promotional and creative support to external partners and community events, including those sponsored by the CBC and those events in which the CBC takes part.
• Represent the Corporation as delegated.

• Analyze and evaluate audience relations data and provide advice in responding to sensitive audience requests or correspondence.
• Review creative briefs.
• Conceive, plan and implement national/regional publicity and outreach tours including media interviews and other promotional or public relations activities for actors, producer and senior management.
• Write Television promotions; write, edit and produce Radio and Digital promotions.
• Commission photographers, choose locations, props and wardrobe, coordinate unit and gallery shoots, direct photo sessions, select photos and distribute to media outlets, creative services and new media.
• Organize, promote and provide communications support for community outreach and stakeholder relations initiatives.
• Write multi-use biographies for actors, writers, producers, directors and other key production team members, interviewing each as necessary.
• Initiate, write, and place print media advertisements and copy or public relations copy. Write and produce postcards, flyers, brochures, posters, and other print, on-line and collateral promotional materials.
• Manage budget on selected projects.
• Conceive and develop proposals and create content for complementary material on the internet to enhance print and on-air program information and promotion.
• Create site design and structure and organize and coordinate on-line content.
• Shoot, edit, encode and package digital audio and video for website.
• Organize talent, producers and other participants in on-line promotional activity including chats, contests and on-line interviews.
• Provide communications staff with training and technical support in tools and technology.
  
  

• Requires graduation from Community College with a diploma or certificate in Public Relations or Communications, or an equivalent combination of education, training and experience.
• Requires a minimum of five years’ direct experience in promotion and marketing.
• Demonstrated superior writing skills, leadership, creativity, strategic thinking, planning, organizational ability and interpersonal skills.
• Depending on the assignment, relevant experience with radio or television broadcasting or with promotional activities on the internet would be required.
• Openness to diverse perspectives and ideas and differing points of view is critical.