Product Marketing Coordinator

Location: Montreal, Full Time, Mid-Level Experience

Who we are:

Valnet Inc. is a digital media company that specializes in content distribution. Valnet has rapidly grown to become a leader and global trendsetter in content creation and distribution. Our core business lies in acquiring some of the most trendy entertainment news websites and investing our resources into growing them into leading global brands across several entertainment verticals. With over 22 websites and 36 YouTube channels, Valnet’s notable acquisitions include, Screen Rant, CBR, Game Rant, MakeUseOf, Android Police and more.

A place of cutting edge innovation and fierce digital content experts, Valnet is taking editorial and video publishing to the next level. Our overarching vision and mission statement: distribute editorial and video content to millions of viewers daily across our websites, YouTube channels, and Social Media platforms.

The opportunity:

Valnet is looking for a highly analytical and knowledgeable Product Marketing Coordinator to oversee and grow the reach of our Makeuseof Newsletter.In this unique role, you will be responsible for growing and expanding one of our most popular online Newsletters. You will be analyzing the market and keeping ahead of trends in order to identify opportunities for expansion. Create effective and strategic marketing plans to increase brand exposure. You will develop and implement a marketing plan, and create processes that will ensure efficiency.

You will also be responsible for analyzing and optimizing Clickthrough Rates and other newsletter health indicators. We value those who enjoy the highly competitive nature of digital media, and who are driven to discover and adopt new strategies. If you believe you have the skills and experience needed to bring our division to exceptional heights, apply now!

What you will be doing:

• Developing growth strategies surrounding our online Newsletter
• Building paid marketing campaigns
• Analyzing and optimizing clickthrough rate (CTR) in the newsletter
• Work with the Newsletter content manager to identify and create content that will perform well
• Find additional value add opportunities within the online Newsletter Initiative
• Present ideas to help promote the brand or campaign in new ways
• Prepare marketing activity reports and metrics for measuring program success
• Actively monitor KPIs and manage the P&L

What you need to succeed:

• University Degree in Business or Business related field
• Experience using advertising platforms (Facebook Business Manager, Google, Adwords, etc.)
• Experience with growing a subscriber-based product
• Hands on experience with developing Email or Newsletter campaigns
• Previous work experience as a marketing coordinator or similar role
• Knowledge of digital marketing and content marketing
• Excellent written, presentation, and verbal skills in English (Bilingualism and asset)
• Experience with data analytics software

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