Marketing Specialist

Contenido de trabajo

Job Summary

The role of a marketing specialist will be to support the marketing and sales teams in a variety of functions, including executing marketing campaigns, social media strategy, developing collateral, managing external tradeshows, and training events, and liaising with sales teams and other departments to implement various internal and external communications for the company.

• Responsible for coordination and executive of all external tradeshows and training events across western Canada
• Developing and implementing marketing plans in both digital and offline environments.
• Assist is Product Management development and coordination.
• Undertaking competitor research and analysis.
• Conducting market research to establish customer trends and habits.
• Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Other duties as assigned by the Director of Sales Operations

Requirements

• High School Diploma required
• College degree and/or equivalent job experience of 5+ years in marketing
• Experience using salesforce.com or similar CRM systems considered an asset
• Understanding of basic marketing and brand management principles
• Effective use of Social Media platforms including but not limited to Instagram, LinkedIn, FaceBook, Twitter, Pinterest
• Prior product marketing and/or management an asset
• Strong knowledge of Microsoft Office (MS Excel, MS Word, MS PowerPoint)
• Knowledge of Adobe Creative Suite an asset
• Must exhibit strong customer service skills
• Must be a great communicator (oral and written)
• Must be available to support trade shows and off-site photography (up to 10%)