Marketing Manager

Contenido de trabajo

Marketing Manager

sMedia is North America’s leading digital technology company for automotive dealerships. At sMedia we are disrupting the tech industry daily, and we strive to deliver the best employee experience to our amazing sMedian’s. Our culture is about “HOW WE WORK”. We all come to sMedia for the challenging work and the opportunity to work with like minded colleagues that we learn from every day.

We are looking for a talented Marketing Manager who will be responsible for supporting all sales at sMedia with the collateral and knowledge they need to succeed. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. Client communications are also a central aspect of this role. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

This position is a fully remote, work from home opportunity! This role may be performed anywhere in Canada, working within the Central Standard Time Zone.

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Roles & Responsibilities: *

• Creating collateral for the sales team (Sell sheets, presentations, videos, etc.)
• Setting prices and developing package offerings
• Performing competitive and market analysis and drawing actionable conclusions
• Writing client communications
• Develop strategies and tactics to get the word out about sMedia and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our sMedia website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
• Analyze consumer behaviour and adjust email and advertising campaigns accordingly
• Work closely with the Sales Operations Manager, Channel Manager, and other members of the executive team to execute cross-functional initiatives

Skills & Qualifications:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement

Education And Experience

• BSc/MSc degree in Marketing or related field
• Must have experience leading marketing projects and campaigns
• Relevant experience from a tech-based company considered an asset

Job Type: Full-time