Marketing Director

Contenido de trabajo

One of our client is looking for The Marketing director who will be responsible for planning, developing and implementing all corporate marketing strategies in a manner consistent with the company, including internal and external communications and public relations activities. The Director, Marketing will work with the Corporate Office and Operations to ensure that goals, strategies and activities are consistently aligned and effectively integrated with their brand promise.

Position: Marketing Director

Location:Ottawa

Pay rate- 120-150K Annual (Depending on experience)

Shift: Morning

Key Responsibilities:

• Designs and executes effective campaigns to market existing products/services and launch new locations in Ottawa and the GTA; identifies key performance metrics and undertakes regular analysis to track the effectiveness and measure the ROI of marketing campaigns and strategies.

• Identifies target markets and develops effective strategies to communicate and connect with various market segments: develops and administers a comprehensive marketing database for the collection and analysis of demographic data to build a solid understanding of our customers.

• Creates and implements brand guidelines; identifies key performance indicators to measure and monitor the alignment between brand promise and delivery of the customer experience.

• Leads the development of a public relations strategy; coordinates community activities and events; arranges for publicity and media coverage.

• Manages company ’s internet presence including overseeing the re-design of company websites and employing best practices for search engine optimization.

• Manages social media platforms, reviewing and reacting appropriately to consumer feedback.

• Provides quality assurance oversight to ensure that messages and materials are accurate, appropriate, and consistent with the brand.

• Seeks out, builds effective relationships with vendors & suppliers of marketing products/services.

• Monitors market trends and activities of the competition to identify opportunities/key issues.

• Prepares the corporate marketing budget for executive approval; effectively manages the budget and provides quarterly budget updates.

Skills

• Results oriented with proven leadership skills in a customer focused business

• Excellent understanding of brand, marketing and customer relations

• Experience in developing successful brand and marketing strategies

• Highly creative and innovative

• Advanced communication and interpersonal skills and the ability to influence executive level management.

• Strong analytical skills and data driven thinking

Education & Experience:

• 5-10 years of experience in a senior marketing role

• University and/or college degree in business/marketing

Job Type: Full-time

Salary: $120,000.00-$150,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Ottawa, ON: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor’s Degree (preferred)

Experience:

• Marketing: 1 year (preferred)

Language:

• English (preferred)

Work Location: In person