Marketing/Communications Specialist - Bilingual

Tasks

THE COMPANY

Continental Tire has been around for 150 years, we’ve been changing the way the world moves while making it more safe, smart, sustainable and accessible to all. We are seeking a highly self-motivated and detail-oriented Marketing/Communications Specialist to join our Marketing group! The ideal candidate has excellent communication skills, is dependable and accountable.

Are you ready to shape the future with us?

THE POSITION

Provides support in communicating the corporate image through researching, writing and editing, press releases, white papers, speeches, internal communications, online communications and other related documents. Assists with the development and execution of tactical PR plans. Handles media inquiries, creates media opportunities and works with public relations agencies to get favorable stories in the press. May handle charitable donations and sponsorship requests.

In the Marketing communications & PR function, this incumbent interacts directly with the National marketing manager to identify new advertising, sponsorship, digital marketing, social media and public relations opportunities. Builds and leads execution of annual media and communication plans. Manages brand social media accounts. Prepares regular social media and website activity / KPI reports. Develops professional relationships and expands network with automotive journalists. Prepares, distributes and follows up with press releases. Responds to questions from the media, B2B customers and the sales organization. Prepares and distributes monthly internal communication bulletins. Works individually or harmoniously with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.

• Promotions – Lead all communications and creative strategy around all promotional artwork, product launches and campaigns
• Website/Social Media Administration and Development ¬ Lead digital communication strategy maintain and update Continental, General Tire and Gislaved websites, Facebook, Instagram, YouTube and Twitter accounts. This includes the continuous refresh of information, all digital content such as videos, and images to promote more traffic to the sites
• Monitor and improve website traffic as well as user experience
• Execute social media plan, monitor activity and improve user experience and interactions
• Media Relations, Partner and Customer Support – Work with the automotive journalists, influencers, sponsorship vendors and B2B customers on their creative planning to make sure the Continental and General Tire brand messaging is consistent with the strategy
• Department Support – Support the office and other departments with creatives, internal communication as needed. Follow purchasing protocols and implement essential procedures with approved marketing vendors. Presentation assistance, Marketing email account maintenance, and event support

WHY YOU SHOULD APPLY

• Competitive wages and bonus structure
• Immediate benefits
• Progressive employer
• Career development
• Positive work environment and employer of choice
• RSP Contribution
• Flex working conditions

And more benefits that come with working for a global industry leader!

Qualifications

BASIC QUALIFICATIONS

• 2-5+ years of relevant experience with Bachelor’s degree or 10+ years of experience if no Bachelor’s Degree
• Fluent in French and English
• Strong Microsoft Programs experience
• Ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.
• Ability to establish a working relationship with outside agencies, organizations, entities to meet the established needs
• Some Travel involved, Valid driver’s license and passport
• High School diploma or equivalent
• Legal Authorization to work in the Canada is required. We will not sponsor individuals for employment visas now or in the future for this job opening

PREFERRED QUALIFICATIONS

• Bachelor’s degree
• 5-7+ years of relevant experience
• 1+ years of Graphic support experience in a corporate environment
• Knowledge of the automotive and/or tire industry
• Continental is not able to pay relocation expenses for this opportunity

About us

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2020, Continental generated sales of €37.7 billion and currently employs more than 192,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires business area stands for innovative top performance in tire technology. Services for dealers and fleet management as well as digital tire monitoring and management systems are further areas of focus. The aim is to contribute to safe, economical and sustainable mobility.

Keyfacts

Job-ID
210401BR

Function

Marketing & Vertrieb

Nice to know

Continentals Spezialisten aus unterschiedlichen Disziplinen treiben den Trend des Automatisierten Fahrens mit aller Innovationskraft voran.

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