Head of Growth (aka. Marketing Manager)

Contenido de trabajo

Top 3 Responsibilities

Key Skills

• B2B Vertical Experience
• Saas or Technology
• Digital & SEO
• Sales/Growth Mindset
• Referral Marketing

Job Description

As a key leader at IC, this is one exciting opportunity to bring our direction & growth strategy alive! You’ll be supported by a talented cross-functional team to focus on acquisition campaigns and increase our brand following.

Reporting to the President, you will be directly managing players in functions of Marketing & Product, and bringing close collaboration with CX, and Sales. Working directly alongside our senior leadership you will help realize broader demand for our platform and related roadmap. In terms of time breakdown, you can imagine roughly 20% strategy, 30% mentoring & developing the team, and 50% execution in general.

IC focuses on customer centricity and works hard to connect people with the tools and resources they need to be successful in their job, to connect with each other, with their organization, and drive productive and engaged workplaces. We are looking for an exceptional person to contribute to that success.

The Opportunity

You are a strategic marketer with a proven ability to direct a multi-functional and diverse team. You could also teach us a thing or two in the following areas: customer engagement, demand generation, SEO, digital marketing, positioning, content marketing, thought leadership, and public relations. You bring experience in establishing new channels to market and high-impact tactics that generate significant interest. You already have a solid foundation with inbound marketing and are looking to lead a team at connecting the dots and bringing real business results.

Role & Responsibilities

1. Positioning

• Develop a deep understanding of target personas through relationship building
• Build, communicate, and execute long-term strategic marketing plans
• Oversee the marketing budget and build cases to support investments
• Ongoing development of product/market fit, growth, and pricing strategy for the platform

2. Demand Generation

• Manage, mentor, and lead a high-performance team of creative professionals
• Design and direct acquisition campaigns across organic and paid channels
• Lead key partnerships and penetration efforts to targeted industries & states
• Report on performance, and projects, attach KPIs, and address feedback

3. Branding

• Conduct digital, social media, email, and other marketing programs
• Elevate the brand narrative linked to best practices, milestones & customer progression

Knowledge, Skills & Abilities:

✔ 10+ years of marketing experience

✔ Bachelor’s degree or diploma in marketing

✔ Demonstrated success in growing B2B company revenues

✔ Successful market penetration/expansion history

✔ Sound base in digital marketing (SEO, SEM, SoMe, Paid, etc)

✔ In-depth knowledge of tools of the trade (GA, CRM, Marketing Automation)

✔ Proactive communications, extremely organized, and strong at prioritization

✔ Good sense of humor, adaptive, and a positive disposition

IC has been helping connect people at work for over 20 years. We have an established intranet software, a diverse customer base, with over 100,000 active users served globally across 20 different industries, including many recognizable brands. More recently we’ve established a broader IC platform focused on internal comms that brings multi-channel messaging, plus education & tools to support. We take pride in our work and relentlessly pursue making a real difference, for our customers and for our team.

The IC advantage:

• Good pay - salary range 80-100k
• Excellent health & dental coverage
• Employee family assistance program
• Wellness initiatives (physical, mental)
• Four weeks of paid time off
• Additional paid/bonus days (one-week equivalent)
• Six paid sick days
• Flexible/remote working arrangements, Hybrid position
• Virtual and in-person team events (culture committee)
• Learning & dev support (avg $2k per person)
• Fun culture – daily connection, care & recognition