Employer Brand Specialist

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

Are you looking to grow and be part of something new and exciting? We’re looking for a brand builder who can amplify and tell our EY story through new and innovative strategies and tactics to join the newly formed Employer Brand group within our Brand, Marketing & Communications team at EY. Our team has an important responsibility to boost visibility and perceptions internally and externally by finding stories and showcasing the best of the firm, from our values, people and culture to key initiatives around diversity and inclusiveness, recruitment programs and people engagement priorities, while rallying our employees to participate as brand ambassadors.

This role is equal parts vision-building and execution, storytelling, and engagement to connect with the hearts and minds of audiences. We’re looking for a brand expert, enthusiast, and trendsetter with a passion for people and culture, and deep end-to-end experience with omnichannel marketing campaigns from concept to delivery to showcase the best of EY and be a vocal champion of our employer brand programs. If you’re strategic, intrinsically driven by curiosity with big ideas and the know-how to put them into action with excellence, coupled with an exceptional talent for developing engaging copy, stories and creative that connects at a business to human level, please read on.

Your key responsibilities

• Planning, managing, and executing omnichannel employer brand campaigns to support talent and recruitment, culture, Diversity, Equity and Inclusion and other major initiatives
• Building content strategies and copy from scratch and implementing them to maximize visibility and impact, while identifying clear objectives and measurable KPIs that support the overarching Employer Brand strategy
• Managing agencies, developing, and delivering creative briefs, and guiding the creative review and approval process to meet requirements with on-time, on-budget delivery, and ongoing measurement
• Proactively liaising with Global and Americas teams to understand and identify Canadian-relevant employer brand programs and content that can be leveraged for the local market
• Collaborating with our Diversity & Inclusion and Talent stakeholders as part of campaign concept ideation, activation, and approvals
• Conducting regular content audits, proactively identifying gaps and priorities in content execution
• Teaming with channel teams such as PR, Communications, Digital and Social Media to activate messages and campaigns, including implementing paid, organic and employee advocacy strategies to deliver best-in-class, relevant content to highly targeted audiences

Skills and attributes for success

• A strategic and growth mindset focused on initiating new ideas to elevate the EY employer brand
• Ability to create, package and distribute thought leadership content in various formats across channels, using best practices, new strategies, and actionable insights
• Strong teaming and collaboration with internal teams and firm leaders to activate content and campaigns, including follow-ups and results showcases
• Superior writing and editing skills to support EY employer brand content and campaigns, including adhering to style guidelines, and enabling a consistent brand voice, while bringing forward new and innovative
• Data-driven with a clear focus on impact, quality, and engagement
• Motivated self-starter and builder with strong problem-solving skills and a desire to navigate new charted territory
• A passion for building from the ground-up, problem-solving, ideation and innovation
• Organized and articulate, with impeccable attention to detail
• A data-driven mindset and a strong focus on measurement, reporting and insights to identify whitespace and inform areas to improve and evolve the strategy and initiatives
• Strong relationship-builder with a cross-functional teaming mindset and proactive stakeholder management across the team, firm, and vendor base

To qualify for the role you must have

• Bachelor’s degree in marketing, digital marketing, communications or social media
• 4+ years of professional brand marketing experience; agency or client experience – B2B experience preferred
• Exceptional communications skills, including copy writing and editing
• Experience creating high-quality omnichannel campaigns and content, involving end-to-end development, including development and delivery of the creative briefs, and managing the creative approval process
• Experience implementing brand campaigns on digital and social channels, including good working knowledge of best practices, the latest tools and SEO principles

Ideally, you’ll also have

• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask and manage a variety of different projects with critical deadlines
• Equal parts strategic and tactical with a challenger mindset and a passion for overcoming the status quo

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

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