Digital Marketing Manager (Marketing)

Contenido de trabajo

COMPANY OVERVIEW:
The Globe and Mail is a national icon and Canada’s most recognized media brand.

We’re also an international award winner for data visualization, design, and creative storytelling. A digital innovator with a global client list for our in-house AI-powered optimization, prediction and automation platform. And a place where Canadians come for the best journalism in the country.

We aim to reflect Canada in the stories we tell and in our workforce. The Globe is a proud partner of Pride At Work, Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative. We understand our staff have lives outside of the office and offer flexible work arrangements and support programs. We also provide training and mentorships to staff to ensure you’re able to grow and challenge yourself and your abilities.

No matter what your role at The Globe, you’ll be part of an organization dedicated to making a difference to Canada.

POSITION OVERVIEW:
The Globe and Mail is looking for a full-time Digital Marketing Manager to develop, implement and manage paid social media and SEM campaigns to drive engagement and reach of The Globe brand and editorial content. The successful candidate will be responsible for driving our target audience to globeandmail.com with a focus on new visitors, return rates, and engagement. This is a great opportunity for a seasoned Facebook ads manager who enjoys a mix of strategy, execution and planning, cross-departmental collaboration, and working with exceptional content. Exemplary writing skills, a thorough understanding of key performance indicators on various channels, and an ability to work with minimal supervision in a fast-paced environment are absolute must-haves. The role reports to the Senior Director Consumer Marketing.

KEY RESPONSIBILITIES:
As a subject matter expert in paid social media marketing, you’ll work closely with The Globe’s audience growth editors and the Senor Director of Consumer Marketing to achieve audience growth objectives. The bulk of your time will be spent managing advertising campaigns on Facebook, Twitter, LinkedIn, and Google Adwords to help achieve corporate goals. Excellent knowledge of Facebook’s ad manager platform is required along with a strong understanding of Google analytics and how to leverage data to continually optimize campaigns and improve results. When not managing paid campaigns, you’ll be engaging with editorial, The Globe’s content studio and Globe Events team, looking for organic opportunities to promote our content, journalists, event speakers and brand message in a variety of social channels.

You will also:

• Manage an external agency and related budgets and results, delivering weekly and monthly reports and taking action on any relevant insights
• Build relationships with advertising partners on key platforms and stay abreast of new developments and best practices
• Act as the in-house expert on advertising capabilities on a variety of social media platforms, supporting other departments as needed
• Collaborate with editorial, The Globe Content Studio, Globe Events team, and consumer marketing to support Globe brand campaigns, core product launches, and editorial initiatives
• Uphold and ensure corporate brand standards, continually monitoring The Globe’s brand reputation outside our platforms
• Ensure adherence to The Globe’s privacy and CASL policies.

QUALIFICATIONS:

• University degree with preference for candidates with a Marketing degree.
• 5 years or more managing results-driven paid social media and SEM campaigns
• Excellent copy writing skills and attention to detail
• A self-starter who can work with minimal supervision and take accountability for their work and results
• An ability to move between strategy and execution with demonstrated willingness to work collaboratively within cross-functional teams.

VACCINATION POLICY:
All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.