Business Performance Analyst Marketing

Contenido de trabajo

From coast-to-coast, our inspiring colleagues are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. With our team, you’ll bring this purpose to life every day by living our Values, being open to change, and pursuing your goals.

At Intact, we’ll give you countless opportunities to learn and grow, alongside a diverse and passionate community of experts – the best the industry has to offer. You’ll be empowered to be your best self, do your best work, and make a meaningful impact. Here, you can: shape the future of insurance, win as a team, and grow with us.

About The Role

Reporting to the Manager, Data Marketing, the Marketing Business Performance Analyst will be responsible for evaluating the results of relationship marketing campaigns, creating complex analyses, and proposing avenues for continuous improvement of various initiatives.

You will be responsible for analyzing email, mail and telemarketing campaigns for the various brands and regions served by the relationship marketing team within Intact Financial Corporation’s direct distribution and broker network.

In addition, you will be responsible for producing strategic reports, and performing data analysis and studies to develop business intelligence. Using your in-depth knowledge of our business domain, and your computer and analytical skills, you will drive the evolution of the relationship marketing activities and the marketing database environment.

Your Responsibilities

• Analyze the quantitative results (financial, responses, test cells, etc.) of the various direct marketing activities by identifying highlights and making recommendations and present the results to the various teams involved.
• Extract and prepare data from various internal databases via SQL in order to prepare analysis sets.
• Participate in the planning, organization, and management of direct marketing campaigns. Interact optimally and proactively with the various stakeholders based on a good knowledge of the challenges, issues, and operational and business processes.
• Coordinate the planning and participate in the design, execution and validation of analytical tools and information reports developed by the team.
• Conduct studies and ad hoc analyses from marketing databases and external data sources to develop decision-making information systems.
• Act as a project lead for mandates and activities related to the optimization of the database environment in order to improve the efficiency of the team and the quality of the information produced.
  

Qualifications

What you bring to the table:

• Bachelor’s degree in Information Technology, Marketing, or another relevant field.
• 5 years of experience as a marketing analyst, BI or equivalent.
• Good knowledge of SQL language, Oracle databases.
• Knowledge of Power BI and Snowflake, an asset.
• Experience in insurance and selling insurance products, an asset.
• Perfectly bilingual (French and English), an asset
• Experience in fast-paced and constantly changing environments.
• Autonomy and resourcefulness.
• Excellent analytical and synthesis skills.
• Attention to detail and thoroughness.
  

Here are a few reasons why others have joined our team:

• An award-winning, inspiring workplace that supports its people and recognizes great work
• Stimulating, challenging projects and development opportunities to help you grow your skills and career
• A comprehensive financial rewards program that recognizes your success
• An extensive, flexible benefits package
• An industry leading Employee Share Purchase Plan where we match 50% of net shares purchased
• A $350 annual wellness account that promotes an active lifestyle
  

Flexible Work Arrangements

We’re proud to support a flexible hybrid approach which gives everyone the best of both worlds. While there are no minimum or maximum time requirements, each team’s need for in-person connections will be different and there will be times you’ll join your colleagues at the office.

#hybrid

Closing Statement

We are an Equal Opportunity Employer

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Click here to review other important information about the hiring process, including background checks, internal candidates, and eligibility to work in Canada.

Referral Bonus

This role is eligible for employee referral bonus. #myReferrals1000

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