Assistant Brand Manager, Floorcare

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

Bringing brand new technology to life – and to the world – requires inventive marketing, clarity of message, vast reach and engagement in more innovative ways. Working closely with our engineers, our marketers develop powerful claims through scientific research and leverage traditional channels, cutting-edge digital technology, events, retail experiences and PR to seize every chance to tell the Dyson story.

Reporting to the Senior Brand Manager, Floorcare, you will be supporting Dyson’s largest portfolio and you will be provided with the hands-on learning and support you need to rise to the challenge and take full advantage of this exciting growth opportunity. You will have exposure to all areas of marketing (Category management, Retail, Media and Communications), and will work closely with the Direct Sales, National Account Sales and Field Sales teams to develop and execute product and category marketing plans that drive incremental sales growth, market share gains, and brand equity and differentiation.

About the Role:

• Work with multiple teams to develop and execute multi-channel marketing plans and assets for new product launches

• Manage all Canadian image, graphics, video and packaging assets working with Dyson UK and Americas regional partners and local agencies

• Support media team on execution through localization and campaigns planning

• Conduct in-depth analysis of competitors, market, consumers, products, and shipments to garner insights, feed into go-to-market plans, and develop strategic initiatives

• Analyze results to track performance, identify issues, trends and opportunities, and continuously improve programs

• Work with sales partners to develop and activate range plans, marketing plans and trade activation,

• Manage and track budgets to ensure programs meet objectives and provide finance with accurate and timely reporting

About You:

A dynamic, enthusiastic and collaborative professional who -

• Has a university degree and experience in a similar Marketing role, working with premium brands

• Is passionate about building consumer and technology brands

• Is dynamic, energetic and results-driven with a sense of urgency

• Bilingual French and English is an asset

• Is a broad thinker with the ability to conduct in-depth analysis, identify the root cause of complex problems, and generate creative solutions

• Able to succinctly summarize data, provide insightful commentary, and communicate with impact

• Has strong attention to detail and commitment to superb execution

• Works well in a fast-paced, entrepreneurial environment where initiative, leadership and flexibility are drivers for success

• Successfully builds and maintains relationships in a collaborative team environment

• Computer skills, with a comprehensive knowledge of MS Word, Excel and PowerPoint

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Generous Dyson Product Discounts

Health benefits:

• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.