Director, Marketing Communications

Company Description

At IFS you will work in a growing, global enterprise software company built upon committed and empowered colleagues who come to work knowing they are making a difference. We work everyday with customers who continue to challenge their markets and competitors. As a challenger ourselves, we partner with our customers to guide them through their digital transformations and extract the most value out of our software solutions. We take pride in ensuring that our employees are able to achieve the company goals as well as develop their career. We believe empowered autonomy, committed colleagues and being part of a winning team are the keys to our success and what makes us great! We are #ForTheChallengers and if that resonates with you, we would love to hear from you!

Job Description

You are a proven marketing leader with a solid track record of B2B marketing for technology companies. Combining tactical, hands-on and strategic activities is part of your regular day, and you are able to shift gears with ease. Relationship building comes naturally for you, whether you are communicating with a prospect, partner, customer, vendor or team members.

As Marketing Communications Director, you will provide thought leadership and oversight for a comprehensive mix of marketing and communications programs in support of IFS’ global Aerospace & Defense (A&D) business unit. Reporting to the VP of Marketing, Aerospace & Defense, the successful candidate will be responsible for planning and delivering internal and external communications tactics designed to positively impact IFS A&D’s brand image and identity, while effectively promoting the core messages and values of the company, the business unit, and its A&D product suite. In addition, this individual will work closely with both Corporate and Regional marketing colleagues throughout the company, lending expertise and support for local A&D initiatives, as warranted.

• Manage and mentor a team of marketing professionals covering the functions of collateral development and curation, digital marketing, internal and external communications, and global A&D event planning and management
• Develop the annual marketing budget and provide monthly final tracking and forecasting
• Develop and deliver marketing and communications strategies and tactics in support of A&D segment-specific campaigns, including corporate-, regional-, product- and partner-specific initiatives
• Work with A&D segment subject matter experts to produce campaign-specific and ad hoc marketing collateral and sales support assets (e.g. brochures, feature sheets, presentations, whitepapers, cases)
• Collaborate with corporate and in-region marketing peers in developing and delivering A&D programs and tactics to support targeted demand generation objectives
• Collaborate with A&D and in-region sales executives on Account Based Marketing (ABM) initiatives aimed at moving opportunities through the sales pipeline
• Act as A&D prime for global Public Relations (PR) and Thought Leadership, working closely with our PR agency in targeting the global A&D influencer community
• Work with key contributors across the organization to identify opportunities that will help drive global A&D customer membership, loyalty and bi-lateral engagement, including (but not limited to) support for the IFS World Conference, regional customer councils etc.
• Support A&D social media efforts

Qualifications

Must Haves

• A proven leadership track record in developing marketing communications strategic and tactical plans and delivering on stated objectives
• Demonstrated mastery of content development – from messaging to writing/editing to creative
• Superior project management and time management skills
• Assertive, persuasive, with creative problem-solving skills
• Team player who respectfully works with different resources throughout the company, and can provide necessary leadership and tactical direction when called upon
• Ability to work in a fluid, evolving work environment typical of rapidly-growing enterprise software companies
• Experience working with third-party vendors providing services that support marketing activities
• Ability to cultivate and maintain positive relationships with customers and partners, helping them become our best advocates and referral channels for new business
• Positive outlook, fun and flexible
• Able to obtain NATO Secret security clearance

Nice to Haves

• Knowledge of, and/or, prior software marketing experience in the Aerospace & Defense industry
• Experience with analytics, marketing automation and dashboard tools (Marketo, PowerBI, Asana)

Education and Experience:

• University Degree with a specialization in Marketing, or Communications/PR/Journalism and/or relevant experience
• 7 or more years of relevant professional experience
• Prior experience working in a B2B software marketing role is preferred

Additional Information

A little about you:

You are a proven marketing leader with a solid track record of B2B marketing for technology companies. Combining tactical, hands-on and strategic activities is part of your regular day, and you are able to shift gears with ease. Relationship building comes naturally for you, whether you are communicating with a prospect, partner, customer, vendor or team members.