Digital Marketing Strategist - Advertising (Eastern Ontario)

Job content

Position Type: Full Time, Permanent
Location: Eastern Ontario, Canada (Remote/Hybrid)
Division: Postmedia Integrated Advertising

The Company:
Postmedia is a Canadian news media company representing more than 125 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.
This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:
Postmedia has transformed itself into an industry-leading digital marketing agency in Canada. If digital marketing platforms are your sandbox, and your creative energy helps you deliver on outstanding KPI’s for clients, we should talk…SEM, SEO, Facebook, Instagram, LinkedIn, Spotify, DOOH, Display & Content Marketing – if you can name it, it’s found in our toolbox. And the kicker? Unlike other advertising agencies, we have our own network of 120+ owned-and-operated brands across Canada in both print and digital media – which means we have unparalleled access to 1st-party data.

What you’ll do:

• Partner with local businesses to develop, present and implement multi-channel marketing strategies.
• Collaborate with both internal and client teams to set goals and ensure your strategy becomes a reality – time to execute your vision!
• Support your team by producing ad copy, testing plans and other special projects as required.
• Proactively manage your client accounts and anticipate issues in developing solution-focused recommendations.
• Monitor and optimize digital campaigns to ensure objectives and KPI’s are being met – maximizing both campaign delivery and return on investment for clients.
• Convey the value of campaigns to clients by preparing campaign reports. Brag much?
• Attend client meetings with Media Sales Consultants as required.
• Keep up-to-date with all industry trends and be a thought leader who pioneers digital growth at Postmedia.

Who you are:
You “get” digital marketing and take it upon yourself to stay current on industry trends. You are an excellent communicator who can create strategic plans and analyze data trends. You have excellent account management skills and can deliver strategic, performance-driven solutions leveraging a wide range of paid and organic marketing strategies.

• Minimum 3 years’ worth of digital marketing experience.
• High level knowledge of the digital landscape, integrated advertising trends and best practices.
• Experience with Google Ads, Google Analytics & social media advertising – certifications from Google and/or Facebook are an asset.
• You enjoy initiating, directing and managing accounts for local SMB clients.
• Analytical and strategic, you can interpret results and trends, conveying ROI and growth opportunities to clients.
• Able to work in a fast-paced environment, balancing several clients’ needs simultaneously.
• Team-player who can champion campaigns while collaborating with sales, booking, production and fulfillment.
• Excellent PowerPoint and presentation skills.
• Sales experience is an asset.

Compensation structure consists of base salary plus commission.

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.