Digital Marketing Specialist

POSITION SUMMARY

In this dynamic, fast-paced environment, the Digital Marketing Specialist is primarily responsible forsupporting the sales team with key marketing initiatives across multiple luxury brands. This position is also responsible for the day-to-day coordination, development and maintenance of all digital platforms including Grand Touring Automobile’s web site, Retailer web sites, and CRM tools.

As a key member of the marketing team, the Digital Marketing Specialist collaborates with other members of the team to support various marketing projects and initiatives throughout the year.

POSITION FUNCTIONS

• Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned,and service marketing.

• Accountable for all paid and organic digital marketing initiatives.

• Create all the digital assets including email campaigns, display ads, SEO & SEM.

• Assure the completion of assigned Marketing projects accurately, on budget and on time.

• Attend and support all events and other marketing initiatives throughout the year.

• Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.

• Co-op Marketing Claims - Ensure all OEM Marketing Policy requirements are met with the submission of invoices and proper back-up documents for reimbursement upon monthly deadlines.

• Manage all GTA databases

• Develop monthly email marketing campaigns

• Coordinate and maintain Lead Management system

• Updating and maintaining website content as required

• Develop and manage local content as necessary including but not limited to all brands, SEO, service, boutique, etc.

• Ensure all Digital content is consistently branded and fully integrated with all consumer touch points.

• Co-ordinate with internal teams to support brand marketing

• Generate monthly campaign reports that reflect month-over-month results for all digital activity.

MINIMUM QUALIFICATIONS

The following qualification factors reflect the minimum skills and abilities required of the qualified applicant.

Knowledge: College or university degree. Minimum 3 years of digital marketing experience including related experience in:

• HTML knowledge and be IT/systems literate;

• using content management systems;

• using lead management systems;

• strong understanding of best-practices in digital content strategies, brand digitization, and the digital development process;

• Exceptional copy writing and creative development skills;

• Excellent communications skills - present ideas in a clear concise way, both written and verbal

• Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control

• Exceptional organizational skills; ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems

• Demonstrate superior analytical skills

• Proficient in all MS Office applications

• Experience using Adobe Photoshop, Illustrator and InDesign is required

• Photography experience is an asset

Interpersonal Skills: This position requires continuous communication with several people (including Ad agencies, Marketing Team, Internal stakeholders, Retailers and Regional Managers) and includes brainstorming/sharing ideas and relaying requests. Interactions can be of a stressful or sensitive nature requiring diplomacy, conflict resolution, influencing and negotiation skills.

Starting at $55,000

Benefits:

• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• RRSP match
• Vision care

Schedule:

• Monday to Friday

Supplemental pay types:

• Overtime pay

Experience:

• Digital marketing: 2 years (preferred)
• Automotive Marketing: 3 years (preferred)
• Adobe Photoshop/Adobe Products: 2 years (preferred)

Licence/Certification:

• Full G Drivers License (preferred)

Work Location: In person