Digital Marketing Manager

Job content

Digital Marketing Manager

Emond Publishing, Toronto, ON

Full-time, Permanent

Emond Publishing, one of Canada’s leading educational and legal publishers, is looking for an experienced digital marketing professional to join our team with the goal of enhancing our marketing efforts and delivering an exceptional user experience across all our platforms. We are located at the intersection of Yonge and Eglinton in Toronto, and enjoy a uniquely creative, supportive, and innovative workplace culture that sets us apart in the publishing industry.

Our office is working remotely to ensure the safety of our employees, until such time as it is deemed safe to return to an office environment.

Responsibilities:

Digital Marketing (40%)

• Develop, execute, and manage digital strategies and marketing campaigns such as Facebook ads, Google ads (remarketing, shopping, video, etc.), SEM, display, social media, cross-media/3rd party advertising, and SEO (Search Engine Optimization).

• Monitor campaign budget and performance across all the digital marketing channels.

• Lead digital content marketing initiatives, including the development of collateral, maintenance of the website blog, and upkeep of existing content marketing assets.

• Manage the entirety of the website experience, ensuring promotions, products, and content are added to the site as required.

• Seek opportunities to increase engagement and conversion rates with enhanced website content/design. Use methodical A/B testing to test and validate ideas.

• Liaise with other team members and departments to brainstorm, develop, and implement digital marketing strategies.

Website Management (40%)

• Support in the final stages in the development, testing, and launch of a new website that integrates content, e-commerce, and LMS functionalities. The new website is being built on the Kentico CMS, with integrations to Moodle LMS and Microsoft Dynamics NAV.

• Build and manage marketing funnels, personas, automation, and A/B testing on the new website. Assist with populating products, content, and other digital assets.

• Build and create product/content website landing pages and optimize the user experience

• Set up performance tracking in Google Analytics and Google Tag Manager to facilitate easy management of website analytics and accurate tracking of key goals and conversions.

Analytics and Reporting (20%)

• Monitor website analytics to understand site and user behaviour and identify opportunities to improve the experience.

• Create monthly marketing reports that summarize the performance of our website, ad placements, marketing initiatives, email campaigns, and social campaigns, and share suggestions for how we can adapt and optimize based on the data.

Applicant Requirements

Skills:

• Logical and analytical problem-solver who is constantly seeking opportunities to optimize

• Data-driven, highly organized, and attentive to detail

• Proven project management and data manipulation skills

• Great communicator with strong interpersonal, written, and verbal communication skills

• Solid work ethic, a sense of initiative, and a positive attitude

Experience:

• 5+ years’ experience working in digital marketing

• Expertise with digital marketing platforms including Google Ads, Facebook Ads, etc.

• In-depth knowledge of Google Analytics (website analytics tools) and Google Tag Manager.

• Solid understanding of digital analytics, website metrics with the ability to generate, analyze and interpret data.

• Demonstrated experience participating in or leading the development/launch of a new website.

• Experience managing various aspects of a website, including content, eCommerce, design, and marketing funnels/automation (preference given to candidates with experience working with Kentico CMS and Moodle LMS).

• Experience using product/user experience insights tools (Hotjar, CrazyEgg, etc).

• Experience in optimizing landing pages and user funnels.

• Experience examining and assessing web performance, conversion rate optimization (A/B or multivariate testing), and SEO optimization (on-page and off-page).

• Proficient with HTML, CSS

• Proficient with Microsoft Office (Word, PowerPoint, Excel – macros and VBA, reporting, VLOOKUP)

• Database management principles and knowledge of SQL query for reporting is preferred

• Familiarity with BI technologies (e.g., Power BI, Tableau, Data Studio) for reporting and dashboard building is preferred

Commitment & Compensation:

• Start date: Immediate

• Commitment: Permanent salaried role

• Hours: Monday to Friday, 9am–5pm

• Location: Currently work from home, until such time as it is safe to return to the office (located at Yonge and Eglinton in Toronto)

• Compensation: Commensurate to experience

Application deadline: 2021-09-21

Expected start date: 2021-09-22

Job Types: Full-time, Permanent

Benefits:

• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Vision care

Schedule:

• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• Digital Marketing: 5 years (preferred)

Language:

• English (required)

Work remotely:

• Temporarily due to COVID-19