Senior Copywriter

Jobinhalt

Who We Are

Description & Requirements

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

We are a brand that has fun and takes chances. We love to start conversations with our customers—we call them our guests—and act as the spark for others in our communities to create conversations. We speak in colours, textures, photography, video and words. Even if we don’t use our name or logo, every work of art we create says, “lululemon.”

Our Brand Creative department is one of the largest in Vancouver—more than 70 strong, and made up of writers, designers, art directors, film makers, editors, photographers, and producers. It is a dynamic, fun, collaborative and fast-paced environment, with the different skill sets supporting and elevating each other as we create global and regional campaigns. As a company we are committed to personal and professional development, and growth is prioritized for all of our employees, week in, week out.

a day in the life: what you’ll do

• You concept 360 ideas that bring to life our brand, purpose, and products
• You create powerful engagement with our guests through genuine insight
• You work with designers, film makers, editors, and other writers to bring to life the idea, through words and pictures in many mediums
• You educate, challenge, and inspire our guests, as well as make them smile
• You create clear, concise copy for offline and online channels, including social and our stores
• You clearly communicate creative concepts to different parts of the business ensuring the idea is understood and aligned across key partners
• You love getting feedback on your work and are always looking for ways to elevate the projects you’re involved in
• You edit and proof your written work, refining it to make it best-in-class
• You keep on top of industry trends, sharing your knowledge and learnings with your peers
  
  

Qualifications

• 8+ years experience as a copywriter, in an agency or in-house, inclusive of global brand experience
• A folio of work demonstrating ideas and copy across various media, including digital
• Captivating ideas and the ability to express them
• Advanced knowledge of grammar and spelling
• Experience managing multiple projects at any one time
• An entrepreneurial spirit and an egoless nature
• A desire to learn and excel
• The ability to complete tasks independently and to help coach other team members
• An interest in movement, growth, and connection—however those things look like for you
• Experience in brand collaborations and brand events an asset
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.