Regional Director of Marketing & Communications, Canada’s Pacific Northwest Region

Regional Director of Marketing & Communications
As the Regional Director of Marketing & Communications, you will proudly represent Canada’s Pacific Northwest (PNW) Region, consisting of five exceptionally unique world-class city hotels; Fairmont Empress, Fairmont Hotel Vancouver, Fairmont Pacific Rim, Fairmont Vancouver Airport and Fairmont Waterfront.

You will report to the Director of Sales and Marketing with a dotted line to the Regional Director of Sales & Marketing, leading Fairmont Hotel Vancouver’s Marketing and PR activities. You will also work closely with Accor’s North & Central America (NCA) Corporate Office on brand PR initiatives and collaborate with the PNW Region’s Directors of Sales & Marketing and PR Managers to oversee the implementation of these initiatives.

Your Key Relationships include: Directors of Sales & Marketing, Directors of Food & Beverage, Directors of Operations, Catering & Special Events, Sales Managers, the Regional Director of Sales & Marketing, and the Regional Director of Digital Marketing.

Your Committee Presence and Participation: You will support hotel and regional committees by participating or championing the committees as required, including but not limited to our Diversity, Equity & Inclusion (DE&I) Committee, our RiiSE Committee for gender equality, and Planet21, our Committee dedicated to Social Responsibility, Ethics and Sustainability.

Your team and working environment:

As Regional Director of Marketing and Communications, you will lead the Marketing Manager and Marketing & Regional PR Coordinator at Fairmont Hotel Vancouver. You will be based at the Fairmont Hotel Vancouver with support from both roles, as well as support from Accor’s NCA Region.

Your Business Goals will be:

• Create strategies to maximize profitability of Hotel Vancouver through Public Relations & Marketing tactics that build revenues, improve luxury positioning and maximize profits
• Development and management of Marketing / Communication strategies for the hotel (Focus on internal capture, local and drive markets)
• Strategic oversight of PNW regional communications and PR initiatives
• Ensures corporate brand initiatives are implemented within the region
• Contribute to hotel(s) revenue targets, customer satisfaction and efficiency goals
• Promote environmental and social initiatives within the community, while raising the profile of both the hotels and the brand

What you will be doing:

Fairmont Hotel Vancouver Marketing and Communications:

• Development and management of Marketing / Communication strategies for the hotel (Focus on internal capture, local and drive markets)
• Contribute to hotel revenue targets, customer satisfaction and efficiency goals
• Create strategies to maximize profitability of property through PR & Marketing tactics that build revenue, improve luxury positioning or maximize profits
• Develop communication strategies and execute public relations programs within the hotel and local/regional/national/international markets to extend the brand and support hotel’s revenue generation goals
• Develop and maintain a local crisis communication program
• Serve as a key contact in the hotel for the media, industry partners and the community
• Champion philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand

Regional PR:

• Act as the region’s liaison with Accor’s NCA Corporate office to ensure the PNW Region is up to date with all corporate initiatives
• Oversee and assist with execution of all corporate and brand PR strategies and initiatives
• Assist in the development and management of the PR budget for Hotel Vancouver, and offer guidance for each hotel in the region
• Contribute to hotel revenue targets for hotels in the Pacific Northwest region.
• Create strategies to maximize profitability of each property through PR strategies that build revenue or reduce costs through effective management and planning

Media Relations & Marketing Communications:

• Act as a spokesperson for the hotel and as a member of the crisis management team
• Generate new and traditional media initiatives
• Work with corporate PR to develop and execute brand initiatives
• Write and disseminate press kits, releases, editors’ advisories, calendar listings.
• Advise on marketing and advertising copy and provide editing for brand consistency
• Update PR newsroom and keep corporate PR and agencies informed of all news
• Develop and build positive relationships with local media and industry partners in key markets
• Develop joint, regional and national promotional opportunities with other Accor properties
• Develop and maintain all media lists and contact information
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events
• Conduct individual and media familiarization trips and regional media outreach/entertaining as needed
• Work with tourism and airline partners where appropriate.
• Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities
• Extend brand reach with non-traditional marketing and media partnerships.
• Work with DOSM to leverage advertising and marketing programs
• Submit monthly media measurements reports to Corporate PR, DOSM and General Manager (and regional key stakeholders DOSM, GM)

Employee Communications and Talent & Culture Support:

• Provide crisis communications training and media training to hotel colleagues as needed
• Advise on messaging and content for hotel internal communication vehicles
• Provide writing and editing support to executive and Talent & Culture teams
• Develop PR strategies that align with employee engagement and community relations activities

Additional regional responsibilities:

• Support regional initiatives
• Provide strategic direction to regional PR and align corporate and regional objectives
• Support and align PR plans with regional hotels on property PR Managers/Directors
• Provide crisis communication leadership for the region to include: manage crisis situations; training and media training for hotel executive teams as needed
• Assist with creation and administration of branded programs (provide feasibility and operational perspective)
• PR leadership role within the region, act as PR council to hotels in region.
• Pitch innovative and creative regional stories to garner media
• Pro-actively organize media visits and familiarization trips to targeted media.
• Cross promote/publicize local and regional stories
• Leverage media contacts within the region for brand and for other regions.
• Develop new partnerships and work as regional contact for Corporate PR, Corporate Director Business Development and marketing partnerships and Regional DOSM
• Champion Corporate PR activities within the region and spearhead regional brand launches (with support of corporate PR)
• Update Regional Vice President and Corporate PR regarding PR issues in the Region
• Provide PR transition support to new Hotels within the Region (i.e.: planning, due diligence, transition budgets and resource allocation – with assistance from corporate PR)
• Ensure each hotel is leveraging PR newsroom and providing timely and accurate updates
• Assist with orientation and training of new Public Relations Directors within the region
• Set strategy for region as it relates to liaising with PR agencies and new media market development

Your skills and qualifications include:

• Bachelors’ degree and/or Diploma/Degree in PR and/or journalism degree with at least 6 years PR experience
• Excellent written and verbal communication skills a must
• Flexible, results-oriented, decision-maker, positive, ability to handle multiple tasks, self-motivated, strong initiative
• Ability to travel and work flexible hours and days
• Ability to understand and interpret financial data
• Strong computer literacy
• Proven ability to create partnerships within industry and community

What is in it for you:

• Employee benefit card offering discounted rates at Accor properties worldwide
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility initiatives, including our Planet 21 Sustainability Committee and our Diversity, Equity & Inclusion Committee, championing 2SLGBTQIA+, Ability & Accessibility, Gender Equality, and Race & Cultural Diversity
• Exclusive Employee and Friends & Family Discounts at Fairmont Hotel Vancouver
• Exclusive access to the Pacific Northwest’s Food & Beverage Discount Program where you can enjoy 50% off food & beverage at our dining destinations in Vancouver, Victoria, and Whistler
• Complimentary One-Night Stay at Fairmont Hotel Vancouver as part of our Be Our Guest program
• Complimentary access to our learning and development programs through our Academies
• Discounted courses and certificate programs through eCornell
• Up to $1,500 per year towards Educational Assistance after your first year of employment
• Complimentary shift meals through our Colleague Dining Program
• Complimentary dry cleaning of business attire ($50 per month)
• Access to our Health & Benefits Program, including extended health and medical, dental, vision, and paramedical benefits once eligibility requirements are met
• Access to our comprehensive wellness program benefits through LifeWorks offering complimentary counseling, wellness sessions, financial and family planning, etc.
• Access to our company-matched Defined Contribution Pension Plan (DCPP), company-matched Registered Retirement Savings Plan (RRSP), and Tax Free Savings Account (TFSA) when meeting eligibility requirements
• Paid annual vacation (up to 30+ days per year based on years of service), 12 statutory holidays, and birthday leave once eligibility requirements are met
• Transit Subsidy Program offering payroll deduction for transit with company-provided discounts
• Opportunity to be nominated for and win your dream trip through our yearly employee and leadership recognition program
• Opportunity to develop your talent through coaching and our Leadership Mentoring Programs

Visa Requirements: Successful candidates must already be eligible to work in Canada. Hotel is unable to assist with Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS