Publicist (Paramount+ & PlutoTV)

Jobinhalt

Paramount Networks International, is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. Paramount brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

Who we are

Paramount delivers premium content to audiences across platforms worldwide. We connect with billions of people – through our studios, networks, streaming services, live events, merchandise, and more. Our studios create content for all audiences, across every genre and format, while our networks and brands forge deep connections with the world’s most diverse audiences. Our portfolio is made up of many of the world’s most iconic consumer brands such as Viacom CBS, Channel 5, MTV, Nickelodeon, Comedy Central, BET and Pluto TV among others. In streaming, our differentiated strategy is scaling rapidly across free, broad pay, and premium.

About the role

Paramount’s Communications and Publicity team is looking for a Publicist to join the team as Paramount+ continues its roll out in Canada.

Based in Toronto, and focussed on streaming, this position will execute high-profile, consumer publicity campaigns for series and content debuting on Paramount+ & PlutoTV in Canada. The Publicist will work with the team to develop and implement scalable press strategies; working with International PR Team to secure talent for interviews; planning and hosting virtual, hybrid, and in-person press junkets, premieres, and red carpets. The position will also be responsible for writing press materials from briefings to press releases. The right candidate will be highly organized, an incredible multi-tasker, an excellent writer, proactive, and passionate about entertainment.

• An exciting role for a dynamic and enthusiastic self-starter with a can-do attitude, the publicist will be joining the Communications and Publicity team focused on streaming, with a core focus on Paramount+ content
• Liaising with the International team to ensure publicity opportunities are maximized, as well as managing press releases and promotional assets including screeners.
• Careful handling of screeners and their distribution being aware of any restrictions. Working closely with Legal to ensure all assets shared with third parties are cleared and aligned.
• Developing digital & online coverage by developing contacts with those that cover streaming across a variety of websites and placing clips, pictures, and news pieces
• Nurture key relationships with influencers, digital outlets as well as traditional print, online and broadcast media
• Combine creativity with knowledge of the media to recognize media angles and generate positive coverage across a broad media and influencer spectrum; Advise on press angles for streaming content and take part in PR Hub brainstorms and creative thinking process.
• Monitor media platforms and moments in time to identify opportunities
• Set up and execute interviews and press junkets for streaming content
• Execution of publicity campaigns for priority new shows & events; developing and pitching news stories, features and talent interviews
• Create coverage reports post campaign
• Embrace the ‘One Paramount’ approach and encourage collaboration and team working
• Be an ambassador for all Paramount+, internally and externally
• Adopt and promote the Paramount values and support a culture of inclusion

What skills do you need?

• Good publicity skills – a strong understanding of the media landscape (traditional and digital), editorial requirements and what makes a story – a keen ‘nose for news’
• 3-5 years of experience within the PR/TV/Streaming/Entertainment/media industry with good TV/Streaming contacts including editors, critics, and writers.
• Ability to develop and maintain relationships with talent, influencers, digital outlets as well as traditional print, online and broadcast media
• Experience in running a reactive and pro-active press office, handling incoming press enquiries, and escalating any crises led issues
• Polished communications professional with excellent negotiator, presenter, influencer and relationship management skills
• Experience with talent management from facilitating photo-shoots to stunts and press junkets, to scheduling management, travel bookings, facilitating departmental requests and ensuring talent represent the brand
• Strong organisational and time management skills with phenomenal attention to detail and ability to work to tight deadlines under pressure and on multiple projects simultaneously
• Self-starter / confidence in working with senior stakeholders across the wider business and internationally
• Ideas generation to help keep the team creatively vibrant and encourage creativity and proactivity within the streaming PR team
• Demonstrable understanding and experience of the social media landscape and platforms including YouTube, Facebook and Twitter, Vine, Instagram etc.
• Ability to manage both traditional and digital publicity strategies to promote streaming content, from programming to brand and events, working closely with Comms Lead for Canada and PR Agency
• Excellent writing ability – from press releases and corporate Q & A’s to Awards submissions.
• Self-starter who can tackle any task no matter how big or small
• Personable and adaptable team player with a flexible attitude – some work required out of hours
• A genuine passion for film and television, Paramount brands & entertainment is a must
• Key point of contact for streaming publicity projects and support teams and projects across the VIMN portfolio
• Work collaboratively in an integrated team to support business objectives and create impactful 360 campaigns

Company Values

Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward:

Optimism & Determination - we share a positive belief that we can navigate and thrive in the landscape ahead

Inclusivity & Collaboration - we embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges

Agility & Adaptability - we think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.