Product Marketing Manager

Jobinhalt

Job Description

The Product Marketing Manager (PMM) will drive the positioning, messaging, pricing, sales enablement, and sales tools development for Sage’s customers and partners. The PMM will help drive the strategy and implementation of product positioning and go-to-market strategies to support sales and marketing. Working closely with the global product marketing team and country product teams, the PMM will have the opportunity to define and launch new propositions that leverage the latest technology in our Canadian small business market and transform the way businesses operate today. The PMM will support the Canadian executive team with business strategy planning for their respective areas of expertise.

Key Responsibilities Responsibilities

• Contribute to strategic planning exercises by aligning product roadmaps with market and competitive realities and drive ideas which lead to achieving growth targets for the business.
• Drive the commercial strategy for assigned products and segments and develop new initiatives with key stakeholders to improve key metrics.
• Play an active role in driving improvements to sales effectiveness, win rates, understanding reasons for wins and losses and translating this knowledge to tactics which improve conversions and mitigate churn, while delivering a world class experience for Sage’s customers and partners.
• Work with cross- functional departments, including marketing, product management, sales, support, and customer success to synthesize effective positioning and messaging that will drive the creation of content.
• Product messaging responsibilities including creating product collateral, website content, data sheets, case studies, white papers, and presentations.
• Help drive the strategy and planning efforts to drive product awareness and to accelerate customer demand in the Canadian market.
• Go-to-market planning and execution responsibilities include developing channel and direct sales tools, support training and enablement, pricing, marketing campaigns, and event support.
• Owning and creating the commercial model for a product line, working with finance and sales.
• Partner with project managers, product management, marketing, and various other teams to plan and execute product launches and releases.
• Maintain a pulse on the Canadian small business financial applications market, competition, and develop/update gap analyses and mitigation plans.
• Understand market dynamics including segmentation, buyer needs, competition, personas, and pricing to make recommendations for promotions, pricing changes, and developing new commercialization strategies which could be unique by region or vertical.
• Develop strong working relationships with central product marketing and Canadian teams in a complex matrix organization.
  

Qualifications

• Bachelor’s Degree in marketing, business, or equivalent experience. MBA considered a plus.
• Minimum 3 years of experience in product marketing, demand generation, or solutions marketing. Preference to product marketing.
• Expertise marketing SaaS solutions to small businesses. Preference will be given for experience working with Accounting, Payroll, or HR solutions.
• Proven track record partnering with cross-functional teams and leading successful product launches.
• Proven track record of being a natural collaborator, being able to manage multiple stakeholders, and navigate through complex layers to drive influence and execute tactically.
• Strategic thinker, creative problem solver, and strong analytical skills.
• Experience influencing and communicating product offers to customers, prospects, salespeople, industry analysts, and other external parties.
• Excellent written, verbal and presentation skills.
• Travel: 25-30%
  

Do you love where you work? WE do!

Who is Sage? https://www.sage.com/en-us/company/careers/who-we-are/

How we make a difference: https://www.sage.com/en-us/company/sage-foundation/

Champion of Business Builders: https://www.sage.com/en-us/products/

Life at Sage: https://www.sage.com/en-us/company/careers/life-at-sage/

Our Comprehensive Total Rewards Program Included

• Extended health, dental and vision coverage
• On-going training and professional development
• 21 days paid time off from the start
• Paid 5 days to volunteer through our Sage Foundation
• Matching Retirement contributions
• And, so much more…