Manager, Business Insights

Jobinhalt

Description

At Lowe’s Canada, over 26,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 470 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our Lowe’s, RONA, Reno-Depot, and Dick’s Lumber banners are always looking for dedicated employees to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So if you’re looking to do what you love, and to grow and evolve within our family—one of the best employers in Canada according to a recent Forbes survey—we could be perfect for each other.

Our expectations

Reporting to the Director, Brand Marketing, the Manager, Business Intelligence is responsible for planning marketing calendars by gathering all of Lowe’s Canada’s data.

Using strong strategic judgment, deep analytical skills, and strong intellectual curiosity, the manager will be responsible to lead a team of analysts to collect, analyze, and present relevant business data to provide actionable insights for the marketing teams and executive leadership. Data storytelling will be essential as they conduct and frame deep-dive analysis, build dashboards, give advice and set KPIs, and act as a general data evangelist within the organization.

The manager will work with multiple data sources to deliver relevant and reliable insights to improve customer experience—online and in store—and drive retail performance. They will also collaborate closely with the E-Commerce Product Management, Online Experience, Finance, Marketing, and IT teams by leading development methods and ensure the deployment of new processes or the optimization of current ones within the company.

Your role

Provide the cultural and customer trends, bring a fresh perspective on the HI trends for data-driven strategy planning, and build marketing calendars (periodic, quarterly, annual)

Market impact forecasts and measurements, as well as channel ROI performance through automated dash boarding and media mix modelling

Measure and provide analysis and recommendations for our flyer (competitor analysis, resource allocation, and strategic planning)

Collect the relevant business data to provide visibility to marketing teams and executive leadership actionable insights (financial data, web analytics, marketing performance)

Timely deliver all reporting under its responsibility as well as the quality and availability of the data

Manage web analytics, implement technical roadmaps, and prioritize digital data collection with IT

Collaborate with the Manager, Customer Insights to create data awareness within Lowe’s Canada.

Collaborate with internal and external partners for execution, optimization, and integration of marketing technologies

Collaborate with Product Owner teams to develop and analyze the testing (A/B test)

Deploy new processes and/or optimize current processes regarding the data (from collecting data to providing insights)

Provide training to Marketing/Finance/E-commerce teams on how to obtain and understand the data

Manage, support, and coach a team of 4 analysts (Digital Data) to help them on being proactive and in line with data market

Collaborate with US counterparts for best practices and alignment

Requirements

The qualifications we are looking for

Bachelor’s degree in Business Intelligence, Marketing, or in similar fields (advanced degrees will be an asset)

3 to 5 years of work experience in leading a team of analysts

Background in retail (an asset)

Strong business acumen and ability to understand business problems, develop hypothesis, test, and learn

Proficiency in data storytelling, pulling insights out of data, and visually organizing data to readily answer business problems

2 to 3 years of experience as an Adobe Analytics or Google Analytics user

Extensive knowledge of data visualization tools and techniques (e.g., Tableau, PowerBI, Looker)

Expert in Excel and the Microsoft suite

Experience Defining Data Layer Requirements And Structures

Comfortable with technical documentation and independently developing innovative and untested solutions

Strong ability to develop and build efficient teams

Your Benefits Of Working For Lowe’s Canada

By joining the Lowe’s Canada family, you’ll enjoy many benefits, such as:

A fitness centre, sports activities, and showers

A childcare centre that can accommodate up to 78 children

A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as Starbucks and Tim Hortons coffee stations

Exclusive employee discounts, plus a 10% discount on store merchandise (at all Lowe’s Canada locations)

Benefits: retirement savings plan, annual bonuses, stock purchase plan, student incentive program, etc.

Flexible hours and remote working

Electric car charging stations

Career growth opportunities within the company

An inclusive and safe working environment

Promotion of work-life balance

An employer that’s involved in the community

And much more!

The masculine generic is used without discrimination and only in order to simplify the text. Lowe’s Canada is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other status protected by law.

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