Integrated Marketing Specialist

Location: Markham, Ontario

Job Description:

What is the role?

The Integrated Marketing Specialist is responsible for executing projects and marketing initiatives that deliver into business objectives across Omni channels. This includes supporting both national and local campaigns and driving long-term goals.

The Integrated Marketing Specialist will elevate and manage key initiatives based on sound business strategies that invites strong partnership and co-creations between key channels and creative. This role will report to and work closely with the Senior Integrated Marketing Manager, in order to ensure 360 execution of all marketing campaigns.

Essential Duties and Responsibilities

• Closely follows and supports the development of the 360 integrated marketing calendars, supporting a mix of the following integrated channels:
  • In-store signage and tools
  • Local initiatives that deliver into business objectives, including new store openings, events and advertising programs.
  • Agency and strategic partnership support
  • Internal and external requests and support
  • Charitable activations and giving back initiatives, including managing partnerships with key organizations like the Lions Foundation of Canada Dog Guides.
  • PR and media relations
  • Implement activation of both evergreen channels & programs and one-off projects & campaigns and aligned to marketing and business strategy
• Execute sharp positioning and channel mix per initiatives, write creative briefs leveraging 360 campaign plans
• Work with key cross-functional partners to deliver best in class omnichannel experiences
• Keep stakeholders and leadership informed and engaged to marketing activations
• Accountable to set and drive key KPI’s as well as measure, report and socialize results and learnings
• Responsible for management of key projects’ budget
• Work alongside the creative teams to affect meaningful campaigns integrated across channels including traditional media, event activations, in-store experience marketing, and local partnerships and social activations.
• Responds and acts in a timely fashion on integrated marketing challenges received from cross functional teams and franchisees
• Works closely with cross functional teams including marketing, stores, merchandising, customer service, IT, operations, finance and warehouse

Experience, Education, Certifications

• Minimum of 2 years’ experience in Marketing and/or advertising with a leading retailer or agency
• Proven experience executing campaigns using key marketing channels
• Successful experience and proven ability to work well with others across the business
• Experience in a retail organization an asset
• Experience in a franchisee environment an asset
• Knowledge of pet industry an asset
• Post-secondary education, Marketing preferred.

Competencies

Perseverance -Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.

InterpersonalSavvy -Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Organizing -Can marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently arranges information and files in a useful manner.

ProblemSolving -Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.

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