Director of Sales & Marketing

Jobinhalt

Your company, your values, your career!

Coast Hotels is a dynamic and growing brand. Our culture is rooted in our values, leadership accountability, and the growth and development of our Ambassadors.

Purpose of Role

To develop and manage the execution of the sales strategy within a functional area ensuring alignment with Coast’s Sales & Marketing strategy. To provide superior customer service, act as an advisor, and sell products and / or services for the functional area in adherence with business development targets while maximizing operational efficiencies, customer service, and profitability. May provide work direction to an administrative or technical work group.
Key Areas of Responsibility & Duties

Business Leadership – Taking the company into the future, defining its direction, establishing goals, adapting to external factors, seeking opportunities for growth and/or improvements, anticipating requirements, and managing change.
Creates and implements a sales and marketing plan and measurable objectives that supports the company’s overall strategy, i.e. preparing and submitting project plans, business cases, and proposed budgets, directing and overseeing the organization and execution of sales campaigns and participates in tradeshows or other promotions
Communicates goals to others, including team members, other Leaders, etc
Collaborates with other Managers, Supervisors, and Ambassadors to identify and analyze business requirements and the implications for the functional area and organization; identifies gaps and implements agreed upon solutions
Reviews departmental plan and performance to identify areas for improvement that would contribute to enhanced business performance and to identify opportunities that would support business growth
Considers the product/service delivered and maintaining the product/service relative to the Coast brand and image, including maintaining accurate and organized files and records and completing documentation related to the sales function
Attends industry and/or professional events or conferences to maintain industry/professional knowledge and network with industry peers
Operational Leadership – Putting in place the systems, structures, and disciplined practices required to manage results. This includes planning and prioritizing, providing clear direction, ensuring accountability, and monitoring the achievement of financial, quality, safety, and other key business measures.

Responsibilities and Duties specific to this area:
Understands what is going on in the operation, forecasts and proactively addresses needs and situations, i.e. implementing sales processes, policies, systems and practices that contribute to effective procedures
Focuses on short-and long-term priorities, maintaining a big picture perspective
Adheres to departmental budgets and prioritizes resource allocations appropriately
Communicates and monitors company policies and practices and how they relate to Sales; establishes and communicates clear objectives, targets, and operational standards.
Ensures departmental compliance to relevant legislation and regulations (i.e., WCB, employment standards, collective agreements)
People & Culture Leadership – Connecting with and engaging Ambassadors in their work, and ensuring that Ambassadors feel recognized and valued. Creating a work environment based on Coast’s Values. Responsible for building a team with the right people in the right roles and managing performance.

Responsibilities and Duties specific to this area:
Provides guidance to Ambassadors on Sales issues as they relate to the operation, corporately or within a specific property
Provides formal and informal recognition to acknowledge the demonstration of excellent performance and/or adherence to the Coast Values
Proactively contributes to the development of the culture within Sales & Marketing in alignment with the Coast Values and desired culture
Supports the attainment of desired ASI results and works with the team to implement improvements based on feedback
Creates an environment that is motivating and engaging
Handles internal/external complaints and concerns related to the sales function within the functional area
Demonstrates a superior customer service attitude with internal/external contacts
Guest & Community Leadership – To lead service excellence in line with the Coast Values and brand and to maintain a positive reputation through community contribution.

Responsibilities and Duties specific to this area:
Resolves guest service issues, and identifies potential barriers to guest services; works with others to remove barriers to service excellence across Coast’s operation
Anticipates and is flexible to the changing needs of guests as special events and circumstances arise
Maintains an awareness of evolving expectations, trends, and technologies within area of specialty and works to ensure that Coast stays competitive
Contributes to sales systems, structures, and practices to ensure consistency in the delivery of the brand and the guest experience for a property or multiple properties
Maintains industry and professional expertise by participating actively in industry and/or professional events and conferences, reviewing relevant industry communication and analyst reports; builds an effective network within the industry and/or profession
Lives the Coast Values and reflects the brand in the community; fosters a positive image of Coast in the community Competencies

Coast Hotels offers a variety of benefits, including competitive wages & benefits, employee discounts, training & development, career advancement opportunities & more!

Upon hire, candidates must provide COVID-19 vaccine card.

Coast Hotels is an Equal Opportunity Employer
Coast Hotels would like to thank all interested applicants
Only those selected for an interview will be contacted

NO PLACE LIKE COAST !