Digital Marketing Specialist

Jobinhalt

Tailbase is an e-commerce solutions provider located in Laval, QC, with operations throughout North America. We are known in the retail industry for our expertise as well as for the excellence of our solutions. Thanks to the dynamism, experience, and values of our team, we can offer an exciting, employee-oriented work environment, with plenty of opportunities for professional growth, competitive salaries and a fair share of our company’s success. Take the opportunity of joining an amazing team who share a modern vision of the web industry and are constantly striving for excellence! Job’s Description The PPC Campaign Manager will be joining the company’s Digital Marketing Division in Laval and must have a solid foundation in paid advertising, a true passion for online marketing and have the skills to work in a fast paced environment. Main Tasks Monitor and analyze AdWords advertising campaigns for existing clients; Write effective ad copy; Conduct keywords research relevant to our clients’ business; Prepare reports and analyze main KPI’s for optimization; Using Google Tag Manager and Google Analytics - setup and implement all website links and engagement tracking; Collaborate with internal teams for necessary resources to ensure the best performance of the campaigns; Proficiency in communicating reports and strategies to clients; Managing and monitoring campaign monthly budgets; Research and be aware of online trends and competitors’ online presence Produce team performance reports to the management Make recommendations on possible Digital Marketing services improvements Participate in strategies related to our Digital Marketing services offers Communicate the needs, goals and strategies of the team to the management Experience and Education 2 years of relevant experience required Personal Skills Full professional proficiency in both English and French Self-managed and well organized Customer-driven Leadership Detail oriented Enthusiastic learner Professional Skills Hands-on experience managing Google AdWords campaigns Google AdWords Certification Excellent understanding of all digital channels (search, mobile, social media, web, email) Assets Experience using tag management systems such as GTM Good knowledge of Microsoft Excel