Demand Generation Specialist

Demand Generation Specialist

Bluum is looking for a talented and creative Demand Generation Specialist to develop and execute digital marketing campaigns across all marketing channels to drive sales leads for the company. Work closely with the marketing and sales teams to ensure efficient lead discovery, nurture and follow-up. This role requires understanding of CRM and email software along with the basics of design, copy writing and data reporting. Candidate must have experience working in fast paced, high growth organizations and strong collaboration and communication skills.

Responsibilities:

• Build effective digital demand and lead generation programs to create a volume of qualified leads for sales
• Facilitate, design, and execute trigger-based nurture programs for all stages of prospective customer development
• Operate, produce, and execute marketing automation campaigns, workflows, and triggers to achieve key conversion points in the marketing funnel
• Manage automation and attribution of Lead Forms from paid advertising channels
• Maintain data and hygiene within automation tools and ensure accurate segmentation and targeting
• Provide granular measurement and reporting of campaigns
• Assist with the research and implementation of any current and future marketing automation/enablement technology
• Maintain awareness about the competition and competitor campaigns
• 3-5 years of B2B digital marketing and demand generation experience
• Experience in digital lead generation activities (incl. CRM and marketing automation software)
• Understands how new leads are generated and flow through the lead lifecycle
• Makes recommendations for new strategies and tactics for optimization based on results

Job Requirements

• Knowledge of paid search, AdWords, SEO, SEM and paid social strategies
• Demonstrated understanding of lead scoring and nurture campaigns to drive high conversion of leads
• Strong collaboration skills to work with interdepartmental disciplines and customers
• Analytical and driven by data metrics
• Distribution, education, or technology industry experience is highly desirable
• Experience with Dynamics CRM and HubSpot marketing automation is highly desirable
• Previous working experience with HubSpot