CRM / Digital Analytics & Insights Specialist

Job content

www.cm2.ca

CM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada Company. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa.

General Motors of Canada Company markets Chevrolet, Buick, GMC and Cadillac vehicles through Canada’s largest dealer network. Headquartered in Oshawa, Ontario, GM Canada employs more than 7,700 people across the country and is a recognized leader in advanced manufacturing, green operations, active safety, and autonomous and connected vehicle technology research and development.

CM2’s service offering includes Dealer Direct, a web-based portal that facilitates the development and execution CRM activities between GM head office, regional marketing offices, field staff, and dealers across Canada. The Dealer Direct service supports execution of multi-channel direct-to consumer campaigns (email, direct mail, digital, and phone), lead management, and enterprise performance metrics. CRM activities include multiple campaigns through the customer lifecycle, to stimulate sales and service retention.

Overview of Position:

You have a passion for data/analytics, and will play a lead role to determine results and derive insights from CRM and related digital marketing initiatives, leveraging an enterprise data warehouse of automotive customer information.

Using your knowledge of data and analytics, you will collaborate with marketing stakeholders to refine marketing strategies and contribute to continuous improvement of marketing initiatives.

Key Activities: Analysis, Reporting & Insights

• Plan and lead analytics projects involving measurement and reporting of CRM and digital marketing campaign activities

• Assess the performance of CRM and related digital marketing campaigns to identify insights for optimization and enhancement.

• Consolidate and interpret information from standard reports. Identify and define specialized or ad hoc reports/analysis that may be conducted by other members of the team.

• Devise measurement methodologies: conduct A/B tests of various campaign strategies and target audiences/treatments; compute lift vs. control groups

• Design and produce visually engaging Power BI dashboards and KPI reports to integrate data from multiple sources, to convey insights and marketing outcomes

• Identify actionable marketing opportunities and potential strategies via data-driven insights: re: customer journey, engagement, lead activity, and sales

• Summarize marketing campaign results and key learnings in presentation quality outputs (Powerpoint); communicate insights and recommendations to marketing stakeholders.

• Participate in regular meetings with the marketing teams to present findings and recommendations, with a goal of continuous improvement of marketing campaign activities.

Key Skills and Experience:

• 3-5 years of experience with planning and analysis of corporate scale, data-driven CRM/digital marketing campaigns

• Excellent analytical skills with strong attention to detail; proven ability to combine data-driven analytical rigor with strategic thinking to drive insights and influence business decisions

• Ability to manipulate and summarize data using SQL or SAS

• Develop visualizations/dashboards with Power BI or Tableau

• Hands on experience with Adobe or Google Analytics

• Familiar with digital tools and platforms (e.g.; SEO, SEM, Social)

Education:

• Bachelor’s degree; preferred major in a quantitative discipline (computer science, statistics or math), with business/marketing option preferred

We thank all applicants, but will only contact those selected for interviews

Job Types: Full-time, Permanent

Work remotely:

• Temporarily due to COVID-19