Book Marketing and Promotions Specialist

Job content

FriesenPress is the only 100% employee-owned publishing services provider in the world — and we’re growing!

We are currently looking for a Book Marketing Specialist to join our remote workforce.

As Canada’s largest publishing service provider, FriesenPress helps authors realize their dream of publishing a book. Our suite of products includes various publishing packages containing a wide range of professional services. From editing, book layout and design, channel distribution, and marketing support, we help writers self-publish and succeed.

The Marketing Specialist is a problem-solver who looks at what’s in front of them with a critical and educative eye. Responsible for coaching self-published authors to learn and implement book-marketing strategies, including social media tools to grow a fan base and guidance in optimizing marketing strategies to reach the authors target market. The ideal candidate is self-motivated and detail oriented, has expert time management skills and enjoys working in a collaborative environment with an eagerness to learn.

If this sounds like the ideal position for you, we want to talk to you!

Duties & Responsibilities

• Maintain a high level of customer satisfaction throughout a collaborative, multi-faceted, and high touch publishing process.

• Manage author relationships to build a reputation for excellent service and generate repeat business.

• Coordinate activities associated with an author’s book promotion strategy, including assessing their marketing goals and needs, guiding them through market and product analysis research, discussing demographics and advising on target markets and developing a Unique Selling Point to strengthen marketing strategies.

• Provide coaching to authors on how to develop and market an online promotion campaign, build an online audience, and manage various platforms.

• Develop and implement an ongoing sales strategy to meet monthly sales targets. Identify add-on products or services opportunities for authors based on their promotional goals.

• Collaborate with internal and external stakeholders to ensure that the execution of the author’s project meets their expectations.

• Proactively manage accounts to anticipate potential issues that may impact authors, and promptly resolve any concerns that may arise during the publication process.

• Stay apprised of industry trends and developments in the traditional and self-publishing arenas. Apply this knowledge by educating authors and sharing with internal stakeholders.

• Participate in weekly team meetings in building new strategies and sharing best practices.

• Manage author communication through email, phone and in-person meetings. Always comply with FriesenPress service levels requirements.

• Perform other job assignments as prescribed by the Operations Manager.

Job Requirements

• Demonstrated ability to offer world-class customer service standards in person, on the phone, and via email; with a passion to go above and beyond customer expectations.

• Ability to make sound business judgments to meet customer and business goals in the most cost-effective way.

• Ability to proactively identify and manage challenging situations and communicate expectations to both authors and internal parties.

• Self-motivated, with the ability to work as part of a team or independently as required.

• Excellent display of critical thinking and problem-solving skills while upholding a high level of professionalism. Attention to detail a must.

• Possess strong administrative, organizational, and time-management skills.

• Strong interpersonal and communication skills. Fluent in written and spoken English.

• Advanced computer literacy; familiarity with Weebly, business marketing with blogs, Facebook, Twitter, Goodreads, LinkedIn, and other social networking sites.

• Minimum two years of strategic marketing related and customer service experience.

• Prior use of CRM software would be an asset.

• Prior book publishing knowledge would be an asset.

Core Competencies

• Accountability and Dependability: Takes personal responsibility for the work he/she does. Can be trusted to do what is right. Follows through on the things that are expected or required of him/her in his/her position as an employee of FriesenPress.

• Creative and Innovative Thinking: Develops fresh ideas that provide solutions to all types of workplace challenges.

• Communication: Clearly conveys information to a variety of audiences using the tools necessary, engaging the audience to ensure the message is delivered and understood, creating a positive first impression with confidence and respect.

• Customer Focus: Ensures and maintains customer satisfaction with products/services offered by the organization.

• Problem Solving: Resolves difficult and complicated challenges.

• Providing Consultation: Partners with clients to identify and resolve complex and sensitive issues.

• Quality Orientation: Completes tasks keeping in mind all aspects involved regardless of magnitude, checking tasks and processes while having attention to details.

• Teamwork: Promotes cooperation and commitment with the team towards the attainment of common goals. Gets others excited about and committed to furthering the organization’s objectives. Enables cooperative and productive group interactions.

• Time Management: Maximizes time to accomplish as many tasks as possible in a timely manner keeping in mind prioritizing tasks as needed.

About FriesenPress

Our team of employee-owners is a dynamic, diverse, and fun-loving group, united by our passions for beautiful books, wonderful writing, and fantastic stories.

Since our founding in 2009, FriesenPress has helped over 5,000 authors realize their dream of publishing a book. As a publishing services provider, our mission is to embrace each book as our own and empower our authors to share their best stories with the world. Our shared culture and ownership values form the foundation of our approach to our customers, employees, and the community at large.

FriesenPress is located in Victoria, British Columbia, and our parent company is Friesens Corporation. Based in Manitoba, Friesens is an award-winning printer who has been in business since 1907 and prints approximately 25 million books every year, including large print runs for the likes of Penguin Random House, Simon & Schuster, Scholastic, and many more. Friesens has been recognized with numerous prestigious international awards for book quality and management leadership—including Canada’s Top 50 Best Managed Companies.

At FriesenPress, we look for individuals who constantly raise their personal bar and seek to achieve outstanding results. We want to hire people who are eager to learn, but also people we can learn from — people who will increase the overall effectiveness of our organization and enrich the lives of the authors we’re lucky enough to call our customers. If you feel that your personal and professional values align with ours, we invite you to join the FriesenPress family!

Compensation & Application Process

We offer an attractive compensation package, including:

• Starting at $19.25 per hour plus commission

• 100% remote work-from-home position with flexible hours

• Group RRSP plan with employer-matched contributions

• Company-wide profit sharing, including employee share ownership trust

• Comprehensive extended medical and dental benefits

• Full training, including job shadowing, ongoing job training

• Paid time off to volunteer in the community

• Excellent opportunities for career development

Applications will only be accepted that:

• Include your cover letter, résumé, and annual salary expectations as one .pdf attachment;

• And include three references for individuals to whom you have reported;

• You have completed the Indeed phone screen.

We appreciate all applications, but due to high demand only those shortlisted for interviews will be contacted. No phone calls, please.

If you meet the above criteria and would like to apply for this position, please submit your cover letter and résumé. We look forward to hearing from you!

Job Types: Full-time, Permanent

Salary: From $19.25 per hour

Additional pay:

• Commission pay
• Overtime pay

Benefits:

• Casual dress
• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Profit sharing
• RRSP match
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application question(s):

• Please affirm with a "yes" response that you live in or around Winnipeg.

Education:

• Bachelor’s Degree (preferred)

Experience:

• Customer service: 2 years (preferred)
• marketing or promotions: 2 years (preferred)

Application deadline: 2022-03-11
Expected start date: 2022-03-21