Ad Operation Specialist, Digital, Bell Media

Req Id: 362515

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

Job Title: Ad Operation Specialist, Digital

Job Status: Regular- full time

Salary: Commensurate with qualifications and experience

Location: 87 rue Ontario O, Montreal, QC.

Bell Media Digital

Building on the strengths of Bell Media content and brands, Bell Media Digital offers Canadians anywhere, anytime access to the best of news, sports and entertainment.

Featuring dynamic, interactive content and the best delivery infrastructure in the country, Bell Media Digital’s multimedia platforms include video online, websites, user-generated content sites, mobile content and video on demand.

The Role:

The Ad Operation Specialist oversees the day-to-day activities within the online account(s) and the execution of customer orders, from initial briefing to campaign post-mortem, including, order entry, ad trafficking and creative management. To achieve this, the Ad Operation Specialist manages the fulfilment and optimization of campaigns in line with the customer’s requirements and expectations. In addition, the Ad Operation Specialist provides regular reports to the customer and the Account Executive on the delivery of the campaign.

Success in this role relies on the ability of the Ad Operation Specialist to build a reputation of “trusted advisor” within the customer business and to develop strong relationships with key contacts. Effective planning and organisational skills coupled with an ability to identify opportunities for new business / up selling are also keys to success.

Job Duties / Accountabilities:

• Responsible for all compliance on client deliverables and revenue; including:
• Trafficking and launching campaigns based on requested launch date.
• Testing and performing QA for advertising creative to ensure proper functionality within Bell Media network (Within Apps, Desktop/Mobile Web, Connected TV, VOD, Podcasts.)
• Send clients ad specifications based on their campaign and provide any assistance required to ensure creative meets with these specifications.
• Provide clients with reporting and any optimization suggestions.
• Monitoring online campaigns to ensure full delivery.
• Billing revisions.
• Ensures that client issues are dealt with in an efficient manner, informing the Account Executive and Senior Manager of any problems that may arise.
• Works closely with the product and content team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
• Ensures that all processes and procedures are completed, quality standards are met.
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations.
• Understanding of company capabilities and service, and effectively communicates all offerings to the client.
• Reports to the Associate Director, Account Management & Digital Platforms providing regular input on all account activity, including status and call reports on a weekly basis.
• Schedule and manage online advertising campaigns using multiple systems and tools (GAM, Cadent, OMS) including all required filters, settings and targeting criteria
• Identify opportunities within the account for up selling and cross selling and work closely with the Account Executive on proposals for new business
• Troubleshooting campaign, creatives and tag issues within Desktop/Mobile Web, App, Connected TV, Podcast and VOD environments.
• Lead or participate in project work that is assigned by associated director.

Required Experience:

• Educated to degree level or equivalent.
• 4 years + experience in Digital Ad Trafficking, Account Management, Digital Ad Operations preferably with a Publisher.
• 2 years’ experience in programmatic trading.
• Experience in Google Ad Manager ad server is a must.
• Must have experience in trafficking their own Display, Video Creatives across Desktop, Mobile Web, App, Connected TV and Video on Demand platforms.
• Working knowledge with HTML, CSS, JavaScript is required.

Preferred Qualifications / Competencies:

• High level of proficiency in Microsoft Excel, PowerPoint, Outlook and Word.
• High level of proficiency in Taleria, Slimcut, Cadent, Google Analytics, MOAT, Salesforce.
• Understanding of 3rd party tagging solution vendors such as IAS, MOAT, DV and the knowledge of implementing them into Display, Video creatives.
• Understanding the difference between viewability standards, i.e. GroupM, MRC, IAB.
• Working knowledge of 1st & 3rd party audience segmentation.
• Experience and knowledge in creating and managing Programmatic Guaranteed campaigns.
• Time & Priority Management; highly skilled at prioritization and has strong organizational skills.
• Motivated, energetic and determined and has experience working in teams.
• Detail oriented, resilient, team player and an agile learner.
• Problem Solving and Decision Making under pressure.
• Communicating and Influencing
• French-English bilingualism is an asset

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type:Non Management
Job Status:Regular - Full Time
Job Location:Canada : Quebec : Montreal
Flexible work profile:Mobile
Application Deadline:04/13/2022

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, QC, Montreal

Bell, one ofCanada’s Top 100 Employers.